Performance Marketing Associate

Gamivision; Lahore; Presencial; PKR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Gamivision in Lahore is seeking a Performance Marketing Associate to drive paid user acquisition for its mobile games. Fresh graduates are welcome, with on-the-job learning and gradual ownership of campaign optimization.

You will work on Google App Campaigns and Meta Ads, track performance, coordinate with design for creatives, and leverage AI tools to improve efficiency and outcomes.

Formación

• Bachelor’s degree in Marketing, Business or related field.
• Fresh graduates welcome; internships in digital marketing are a plus.
• Basic knowledge of Google Ads and Meta Ads Manager required.
• Familiarity with Excel/Google Sheets and data analysis expected.
• Interest in mobile games and performance marketing essential.

Responsabilidades

• Assist in setting up and running paid user acquisition campaigns on Google App Campaigns and Meta Ads.
• Monitor daily performance metrics (installs, CPI, CTR, ROAS) and prepare reports.
• Track installs with Firebase and MMP dashboard; flag anomalies.
• Coordinate with design team for creatives and test variations.
• Run basic A/B tests on creatives, assets, and settings.
• Research competitors and market trends for new ideas.
• Utilize AI tools to speed up copy, concepts, and reports.
• Maintain budgets, spend sheets, and ROI records.
• Learn and gradually own campaign optimization (bids, budgets, geos).

Conocimientos

Digital marketing

Campaign optimization

Google Ads

Meta Ads Manager

Excel/Sheets

Analytics

English communication

AI tools

Educación

Bachelor’s degree in Marketing

Business/Marketing degree

Herramientas

Firebase

MMP dashboard

Google Ads

Meta Ads Manager

AI tools (ChatGPT/Claude/Gemini)

Descripción del empleo

Job description

We are looking for a Performance Marketing Associate to join our team and help run paid user acquisition campaigns for our mobile games. Fresh graduates are welcome. You will learn on the job and gradually take ownership of campaign optimization.

Responsibilities:

• Assist in setting up and running paid user acquisition campaigns for Games titles on Google Ads (App Campaigns) and Meta Ads, under the supervision of the Product Manager.
• Monitor daily campaign performance (installs, CPI, CTR, ROAS) and prepare daily/weekly performance reports.
• Track installs and in-game events using Firebase and the MMP dashboard, and flag any drops or anomalies.
• Coordinate with the design team for ad creatives (videos, banners, playables) and keep a record of which creatives perform best.
• Run basic A/B tests on creatives, store listing assets and campaign settings.
• Research competitor games, ad creatives and market trends to suggest new campaign ideas.
• Use AI tools to speed up daily marketing work such as ad copy variations, creative concepts, market research and performance report summaries.
• Maintain campaign budgets, spend tracking sheets and ROI records.
• Learn and gradually take ownership of campaign optimization (bids, budgets, geos, targeting).

Requirements:

• Bachelor’s degree in Marketing, Business, Computer Science or a related field (fresh graduates are welcome).
• 0 to 3 months of experience or an internship in digital/performance marketing (preferred, not required).
• Basic understanding of Google Ads and Meta Ads Manager; Google Ads certification is a plus.
• Good command of Excel/Google Sheets (formulas, pivot tables, basic charts).
• Strong analytical mindset, comfortable working with numbers and data.
• Interest in mobile games and understanding of the mobile gaming market.
• Good written and verbal communication in English.
• Quick learner, detail-oriented, able to work in a fast-paced team environment.
• Familiarity with AI tools (ChatGPT, Claude, Gemini etc.) and using them in marketing workflows is a plus, e.g. generating ad copy, creative ideas, competitor research, keyword research or automating reports.
• Bonus if the candidate has built or used AI-based workflows for marketing tasks (such as AI-generated ad creatives, automated campaign reporting or prompt-based content pipelines) and can show examples.

Location:Johar Town, Lahore.