Mobile App Growth Manager

Finz; Lahore; Vor Ort; PKR 2.500.000 - 4.200.000; Vollzeit

Zusammenfassung

Finz is seeking a senior growth leader to plan and execute the Apps Division’s growth strategy, partnering with the product team from market research and launch to scaling users and revenue.

You will build the growth plan, manage UA, ASO, monetization and analytics, and collaborate with product, design and engineering to drive adoption and profitability.

Qualifikationen

• 4+ years in mobile app growth or performance marketing for at least one non-game consumer app.
• Hands-on UA experience on Meta, Google, and TikTok.
• Strong ASO on Google Play and App Store.
• Experience with subscription apps: paywalls, pricing and trial conversion.
• Strong analytics with an MMP (AppsFlyer or Adjust), Firebase/GA4 and Sensor Tower.
• Ability to turn data into product decisions with product teams.
• Comfort using AI tools for research, creative production and analysis.
• Clear written and spoken English.
• Bachelor’s in Marketing, Business, CS, Economics or related field (proven app growth matters more than degree).

Aufgaben

• Build and execute growth plan for the Apps Division from research to launch and scale.
• Collaborate with product to select app ideas, define MVPs and prioritize features using data.
• Plan soft launches, validate retention and monetization before scaling.
• Run and optimize UA campaigns across Meta, Google, TikTok and Apple Search Ads.
• Own ASO and store listings, keywords, screenshots, and tests.
• Drive subscription monetization through paywall strategies and trials.
• Lead creative strategy with briefs, hooks and testing pipelines.
• Improve retention via onboarding, push notifications and lifecycle campaigns.
• Track KPI dashboards (CPI, D1/D7/D30 retention, ARPU, LTV, ROAS) and share weekly action plans.

Kenntnisse

Growth strategy

User acquisition

ASO

Subscription monetization

Analytics (MMP, Firebase/GA4)

Data-driven product decisions

AI tools usage

English communication

Ausbildung

Bachelor’s in Marketing/Business/CS/Economics

Jobbeschreibung

We’ve launched our Apps Division to build and grow consumer mobile apps beyond gaming. We’re looking for a senior growth person who can plan and execute the division’s growth strategy alongside our product team, from market research and launch to scaling users and revenue.

What You’ll Do

• Build and execute the growth plan for our Apps Division, from category research to launch and scale
• Work with the product team to select app ideas, define MVPs and prioritize features using market data and user insights
• Plan soft launches in test markets and validate retention and monetization before scaling
• Run and optimize UA campaigns on Meta, Google App Campaigns, TikTok and Apple Search Ads
• Own ASO on Google Play and the App Store: keywords, listings, screenshots and store A/B tests
• Drive subscription and in-app monetization through paywall, pricing and trial conversion tests
• Lead creative strategy: briefs, hooks and a steady testing pipeline
• Improve retention through onboarding, push notifications and lifecycle campaigns
• Track KPIs: CPI, D1/D7/D30 retention, trial-to-paid conversion, ARPU, LTV, ROAS and payback period
• Share weekly reports with clear action plans

What You Bring

• 4+ years in mobile app growth or performance marketing, including at least one non-game consumer app you helped scale
• Hands‑on UA experience on Meta, Google and TikTok
• Strong ASO experience on both Google Play and the App Store
• Experience with subscription apps: paywalls, pricing and trial conversion
• Solid analytics skills with an MMP (AppsFlyer or Adjust), Firebase/GA4 and market intelligence tools like Sensor Tower
• Ability to turn data into product decisions and work closely with product managers, designers and developers
• Comfort using AI tools for research, creative production and analysis
• Clear written and spoken English
• A Bachelor’s in Marketing, Business, CS, Economics or a related field (proven app growth experience matters more than the degree)