User Acquisition (UA) Specialist

Navigatorhr; Lahore; Hybrid; PKR 1,674,000 - 2,232,000; Full time

Job summary

Navigatorhr is seeking a User Acquisition Specialist to drive mobile game campaigns in a hybrid setup on Mall road (LHR). The role demands 3+ years of hands-on UA experience, with proven campaigns on Google Ads, Mintegral, and AppLovin.

Expect meticulous attention to CPI, ROAS, and LTV, plus creative testing and budget control. The ideal candidate will own end-to-end campaigns, collaborate with the creative team, and deliver regular performance insights while adapting to the latest mobile gaming

Qualifications

• Hands-on mobile UA experience required.
• Experience with Google Ads, Mintegral, and AppLovin campaigns.
• Strong CPI, ROAS, LTV and retention metrics knowledge.
• Ability to test creatives and optimize campaigns.
• Data-driven decision making and reporting skills.

Responsibilities

• Plan, launch, and manage mobile game UA campaigns.
• Monitor CPI, ROAS, CTR, CVR, retention, and LTV.
• Test and optimize creatives, audiences, and placements.
• Scale high-performing campaigns while maintaining profitability.
• Analyze performance and provide actionable insights.
• Collaborate with creative team on new ad concepts.
• Monitor budgets and allocate advertising spend efficiently.

Skills

Mobile UA

Google Ads

Mintegral

AppLovin

CPI/ROAS

Data analysis

Budget management

Reporting

Tools

AppsFlyer

Adjust

Job description

JOB DESCRIPTION

User Acquisition (UA) Specialist

Hybrid -6PM T0 10PM

Location: Mall road (LHR)

Experience: 3+ Years Preferred

Key Responsibilities

• Plan, launch, and manage user acquisition campaigns for mobile games.
• Manage campaigns across Google Ads (AdWords), Mintegral, and AppLovin.
• Monitor CPI, ROAS, CTR, CVR, retention, and LTV.
• Test and optimize ad creatives, audiences, placements, and campaign structures.
• Continuously optimize campaigns to improve CPI and ROAS.
• Identify opportunities to scale high-performing campaigns while maintaining profitability.
• Analyze campaign performance and provide regular reports and actionable insights.
• Work closely with the creative team to develop and test new ad concepts and creatives.
• Conduct performance analysis to identify what is driving user acquisition and revenue.
• Monitor budgets and ensure efficient allocation of advertising spend.
• Stay updated on mobile gaming UA trends, platform updates, and industry best practices.

Requirements

• Previous hands-on experience in mobile game User Acquisition is mandatory.
• Proven experience running campaigns on Google Ads, Mintegral, and AppLovin.
• Strong understanding of CPI, ROAS, LTV, retention, and user acquisition metrics.
• Experience with creative testing and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to manage budgets and make data-driven decisions.
• Experience scaling mobile game campaigns profitably.
• Strong communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Qualifications

• Experience managing significant monthly UA budgets.
• Experience working with multiple mobile games or gaming studios.
• Knowledge of attribution/MMP platforms such as AppsFlyer or Adjust.
• Experience with A/B testing and performance creative optimization.

What We’re Looking For

We're looking for someone who can not only run campaigns but also analyze performance, identify opportunities, test aggressively, and scale successful mobile game campaigns profitably.

Salary Range: 150k to 200k