Remote Mobile App Performance & Growth Specialist

HR Ways; Lahore; Remote; PKR 892,800 - 1,339,200; Full time

Job summary

HR Ways is looking for a Mobile App Performance Marketing Specialist who will manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.

This role focuses on driving app installs and optimizing user engagement with ROI-centric strategies. Candidates should have 2-4 years of experience in mobile app marketing with expertise in various advertising platforms.

The position offers remote work with a flexible schedule.

Qualifications

• 2 to 4 years of experience managing mobile app performance campaigns.
• Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads.
• Proficient with AppsFlyer or similar MMPs.

Responsibilities

• Execute and optimize mobile app install campaigns across platforms.
• Manage budgets to maximize ROAS and minimize CPI.
• Provide data-driven recommendations to improve performance.

Skills

Mobile app performance campaigns management

Meta Ads expertise

Google App Campaigns expertise

TikTok Ads expertise

Analytical skills

Creative content creation

SDK integration familiarity

Problem-solving skills

Tools

AppsFlyer

Google Ads

Meta Blueprint certifications

Job description

HR Ways is looking for a Mobile App Performance Marketing Specialist who will manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.

This role focuses on driving app installs and optimizing user engagement with ROI-centric strategies. Candidates should have 2-4 years of experience in mobile app marketing with expertise in various advertising platforms.

The position offers remote work with a flexible schedule.