User Acquisition (UA) Specialist

Navigator HR Consulting Solutions; Lahore; Hybrid; PKR 1,674,000 - 2,232,000; Full time

Job summary

Navigator HR Consulting Solutions seeks a U user Acquisition Specialist to lead campaigns for mobile games. You will plan, launch, and optimize media buys across Google Ads, Mintegral, and AppLovin, focusing on CPI, ROAS, LTV, and retention.

Hybrid role based on Mall Road, Lahore; 3+ years' experience preferred. You will test creatives, analyze performance, report insights, and scale profitable campaigns while controlling budgets.

Qualifications

• Hands-on experience managing mobile game UA campaigns.
• Experience running campaigns on Google Ads, Mintegral and AppLovin.
• Strong understanding of CPI, ROAS, LTV, retention, and UA metrics.
• Experience with creative testing and campaign optimization.

Responsibilities

• Plan, launch, and manage UA campaigns for mobile games across Google Ads, Mintegral, and AppLovin.
• Monitor CPI, ROAS, CTR, CVR, retention, and LTV.
• Test and optimize ad creatives, audiences, placements, and structures.
• Analyze performance and provide regular reports with actionable insights.
• Scale high-performing campaigns while maintaining profitability.
• Collaborate with the creative team to develop new ad concepts.

Skills

User acquisition

Mobile games

Google Ads

Mintegral

AppLovin

Campaign optimization

Budget management

Data analysis

Reporting

Communication

Tools

Google Ads

Mintegral

AppLovin

AppsFlyer

Adjust

Job description

User Acquisition (UA) Specialist

Hybrid -6PM T0 10PM

Location: Mall road (LHR)

Experience: 3+ Years Preferred

Key Responsibilities

• Plan, launch, and manage user acquisition campaigns for mobile games.
• Manage campaigns across Google Ads (AdWords), Mintegral, and AppLovin.
• Monitor CPI, ROAS, CTR, CVR, retention, and LTV.
• Test and optimize ad creatives, audiences, placements, and campaign structures.
• Continuously optimize campaigns to improve CPI and ROAS.
• Identify opportunities to scale high-performing campaigns while maintaining profitability.
• Analyze campaign performance and provide regular reports and actionable insights.
• Work closely with the creative team to develop and test new ad concepts and creatives.
• Conduct performance analysis to identify what is driving user acquisition and revenue.
• Monitor budgets and ensure efficient allocation of advertising spend.
• Stay updated on mobile gaming UA trends, platform updates, and industry best practices.

Requirements

• Previous hands-on experience in mobile game User Acquisition is mandatory.
• Proven experience running campaigns on Google Ads, Mintegral, and AppLovin.
• Strong understanding of CPI, ROAS, LTV, retention, and user acquisition metrics.
• Experience with creative testing and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to manage budgets and make data-driven decisions.
• Experience scaling mobile game campaigns profitably.
• Strong communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Qualifications

• Experience managing significant monthly UA budgets.
• Experience working with multiple mobile games or gaming studios.
• Knowledge of attribution/MMP platforms such as AppsFlyer or Adjust.
• Experience with A/B testing and performance creative optimization.

What We're Looking For

We're looking for someone who can not only run campaigns but also analyze performance, identify opportunities, test aggressively, and scale successful mobile game campaigns profitably.

Salary Range: 150k to 200k