Territory Sales Manager - Modern Trade

National Foods Limited; Islamabad; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

National Foods Limited is seeking a Modern Trade Sales professional to drive targets with distributors and key LMT accounts in Pakistan. You will collaborate with the KAM and Sales Support team to execute the route-to-market strategy and develop regional targets.

You will manage relationships with customers, ensure timely deliveries, monitor stock and expiry, and provide feedback on product performance. This role requires 2–4 years of relevant experience and a Graduate qualification.

Qualifications

• Graduate with 2–4 years relevant experience.
• Experience in modern trade sales preferred.

Responsibilities

• Collaborate with KAM and Sales Support on route-to-market for target customers.
• Set targets for key accounts and monitor performance with clients.
• Identify product or sales issues and feed back to internal teams.
• Be first point of contact for customers; assist with issues, payments, and logistics.
• Visit stores to check stock and expiry dates to ensure product availability.
• Build strong relationships with key customers across Modern Trade Region.
• Expand NFL presence in underserved markets using market insights.
• Provide feedback to KAM, QIRD and Marketing on product performance.
• Track spend and variances against regional budget.
• Attend reviews with KAM to report sales vs targets and address hindrances.
• Keep up with industry trends and evolving consumer preferences.
• Prepare and submit regular sales reports for the region.

Skills

Key account management

Route-to-market

Distributor liaison

Sales performance tracking

Customer relationship

Education

Graduate

Job description

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To achieve the Modern Trade Sales targets for the allocated distributors and key LMT account customers whilst ensuring all sales activities are aligned with the Modern Trade Sales strategy.

Principal Responsibilities

• Work closely with the Key Account Manager (KAM) and Sales Support team to contribute to the route-to-market strategy for the target customers.
• Develop targets for key accounts within the allocated region and meet regularly with the customers to track, monitor and report on the performance against the agreed targets.
• Work closely with customers to identify any product related or sales related issues and provide feedback to the relevant team internally.
• Act as the first point of contact for key customers to provide assistance in resolving issues, collecting payments, and follow up with logistics to ensure delivery of products as per the agreed timelines.
• Visit stores to check stock levels and product expiry dates to ensure the availability of quality products in the market.
• Identify, pursue and build robust business relationships with key customers across the allocated Modern Trade Region.
• Identify and expand NFL's presence in underserved markets within the Modern Trade Region using market intelligence from key customers and Marketing team.
• Provide specific feedback to the KAM, QIRD and Marketing team on the performance of new and existing product categories or any product related issues that may arise in the region.
• Track, monitor and report on actual spend for the allocated region with details of any variances against the allocated regional budget.
• Attend regular reviews with the KAM to report actual sales vs allocated targets and highlight any issues that may hinder the achievement of agreed targets.
• Keep abreast of industry trends, competitor performance and evolving consumer preferences.
• Prepare and submit regular management sales reports for the allocated region.

Background Requirements

Education: Graduate

Experience: 2-4 years relevant experience preferred.

Location:

Lahore

Islamabad

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.