Zonal Sales Manager

National Foods Limited; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

National Foods Limited is seeking a results-driven Territory Sales Manager to coordinate sales activities across the assigned zone and lead a team of Territory Sales Managers.

You will work with the Regional Sales Manager to cascade regional targets, monitor performance, manage distributor relationships, and identify growth opportunities in both core and underserved markets within the zone.

Qualifications

• Bachelor-level education with strong analytical abilities and commercial acumen.
• Experience in sales management or distribution networks preferred.
• Ability to forecast, plan budgets and manage key accounts.

Responsibilities

• Develop and implement sales strategies for the allocated zone.
• Coordinate with RSM to cascade regional targets through Territory Sales Managers.
• Track performance and report progress against targets and budgets.
• Collaborate with Sales Support and Marketing on route-to-market strategies.
• Build and maintain relationships with distributors, wholesalers, and retailers.
• Monitor distributor performance and visits to strengthen partnerships.
• Expand NFL presence in underserved markets using market intelligence.
• Support negotiations on pricing and contract terms; monitor compliance.
• Review product performance with Marketing and QIRD teams.
• Provide training and oversight to Territory Sales Managers.
• Prepare regular management sales reports for the zone.

Skills

Analytical

Business Orientation

Business Communication

Conflict Resolution

Interpersonal

Financial Planning & Forecasting

Negotiation

Problem Solving

Product Knowledge

Education

Graduate

Job description

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To coordinate sales activities within the assigned geographical zone, achieve zonal sales targets, and manage a team of Territory Sales Managers

Principal Responsibilities

• Contribute to the development of sales strategies for the allocated zone in accordance with NFL’s revenue targets
• Work closely with the Regional Sales Manager (RSM) to ensure the regional revenue targets are cascaded and achieved through the Territory Sales teams
• Track, monitor, and report on performance of the Territory Sales team to ensure targets are met within the given timeframes
• Work closely with the Sales Support and Marketing team to review and develop the route-to-market strategies for the allocated zone
• Regularly, track, monitor, and report on actual spend vs. budget for the zone with details of any variances
• Identify, pursue, and build robust business relationships with channel partners, distributors, wholesalers and retailers across the allocated zone
• Assess distributor performance on an ongoing basis and conduct visits to build and maintain relationships with the distributors
• Identify and expand NFL’s presence in underserved markets within the zone using market intelligence from the Territory Sales Managers and Marketing team
• Contribute to negotiations with distributors on pricing and terms of sales agreements, and monitor the implementation of the contract as per the agreed terms
• Work closely with the Marketing and QIRD teams to review and analyse the performance of new and existing product categories
• Conduct regular reviews with the TSMs to track and monitor individual performance of the team against the allocated targets and address any performance issues in a timely manner
• Provide training, guidance, and oversight to the TSMs to ensure they operate in accordance with the company’s policies and procedures
• Keep abreast of industry trends, competitor performance, and evolving consumer preferences
• Prepare and submit regular management sales reports for the allocated zone

Skill Requirements

• Analytical
• Business Orientation
• Business Communication
• Conflict Resolution
• Interpersonal
• Financial Planning & Forecasting
• Negotiation
• Problem Solving
• Product Knowledge

Background Requirements

Education: Graduate

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.