Sr. Meta Ads Specialist

My Digital People; Punjab; On-site; PKR 7,744,000 - 13,938,000; Full time

Job summary

My Digital People is seeking a results-driven Meta Ads Specialist to lead Facebook and Instagram campaigns for UK and US markets. You will plan, launch, and optimize sales/conversion campaigns, and work with the creative team on hooks and variations.

Ideal candidates have 4+ years of Meta Ads experience, strong conversion tracking skills with Pixel and CAPI, and familiarity with Andromeda AI-driven ad delivery and optimization.

Qualifications

• 4+ years hands-on Meta Ads experience.
• Experience managing UK and US ad campaigns.
• Strong knowledge of Pixel, CAPI, and events tracking.
• Familiarity with Meta's Andromeda/ AI-driven delivery.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
• Target UK and US audiences with sales/conversion campaigns.
• Develop and optimize sales/conversion campaigns focusing on revenue, CPA, and ROAS.
• Test audiences, creatives, placements, and campaign-level elements.
• Monitor key metrics: ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue.
• Scale campaigns while maintaining profitability.
• Analyze performance and identify optimization opportunities.
• Collaborate with creative teams on ad concepts and variations.
• Stay updated on Meta platform changes and AI features.
• Ensure accurate implementation of Meta Pixel, CAPI, and events.

Skills

Campaign optimization

Performance analysis

Budget management

Reporting

A/B testing

Audience segmentation

Tools

Meta Pixel

Conversions API

Events Manager

Andromeda AI

Facebook Ads Manager

Job description

We are looking for a results-driven Meta Ads Specialist with strong hands-on experience managing Facebook and Instagram advertising campaigns, particularly for UK and US markets.

The ideal candidate should have solid experience with Sales campaigns, conversion tracking, campaign optimization, creative testing, and Meta's AI-driven advertising ecosystem, including Andromeda. Experience with AI-powered advertising tools and automation will be considered a strong advantage.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage campaigns specifically targeting UK and US audiences.
• Develop and optimize Sales/Conversion campaigns focused on revenue, purchases, CPA, and ROAS.
• Conduct audience, creative, placement, and campaign-level testing.
• Monitor and optimize key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
• Develop strategies for campaign scaling while maintaining profitability.
• Analyze campaign performance and identify opportunities for improvement.
• Work closely with creative teams to develop effective ad concepts, hooks, angles, UGC, and creative variations.
• Implement strategies aligned with Meta's evolving AI-driven delivery and Andromeda ecosystem.
• Ensure accurate implementation and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events.
• Troubleshoot conversion tracking and discrepancies between Meta Ads and website/backend data.
• Monitor attribution and funnel performance from ad click through to purchase.
• Prepare regular campaign performance reports and actionable recommendations.
• Stay updated with Meta Ads platform changes, AI developments, new campaign features, and industry best practices.

Requirements

• 4 years of hands-on experience in Meta Ads, preferably at mid-level.
• Strong practical experience with UK and US advertising campaigns.
• Strong understanding of Meta Pixel, Conversions API, Events Manager, and conversion tracking.
• Practical understanding of Meta's Andromeda/AI-driven ad delivery approach.
• Experience with e-commerce and/or lead-generation campaigns is preferred.
• Strong understanding of campaign optimization, scaling, creative testing, and funnel analysis.
• Ability to analyze data and make decisions based on performance metrics.
• Experience working with advertising budgets and performance targets.
• Strong communication and reporting skills.
• Ability to independently manage campaigns and take ownership of results.