Experienced Meta Ads Specialist

Terravyn Homes; Islamabad; On-site; PKR 6,195,000 - 10,841,000; Full time

Job summary

Terravyn Homes is seeking an Experienced Meta Ads Specialist to plan, launch, optimize, and scale paid social campaigns supporting lead generation and business growth across the U.S. housing market.

This remote role works with marketing and business stakeholders to turn campaign data into effective acquisition strategies. You will manage campaigns on Facebook and Instagram, build testing plans, monitor performance, and report insights.

Qualifications

• Hands-on experience managing and optimizing Meta Ads campaigns for lead generation.
• Strong knowledge of campaign structure, bidding, budgeting, placements, audiences, and lookalike strategies.
• Proficient in creating disciplined A/B tests and data-driven decisions.
• Familiar with Meta Pixel, conversion tracking, events, attribution, and landing-page measurement.
• Excellent communication and ability to work remotely with stakeholders.

Responsibilities

• Develop and manage Meta advertising campaigns across Facebook and Instagram, including audience, budget, placement, and creative setup.
• Build structured testing plans for audiences, messaging, creative formats, landing pages, and conversion events.
• Monitor campaign performance and optimize toward qualified leads, cost efficiency, conversion rate, and return on ad spend.
• Track funnel performance and investigate delivery, attribution, tracking, and lead-quality issues.
• Prepare clear performance reports with actionable insights, forecasts, and recommendations.
• Collaborate with internal stakeholders on offers, creative briefs, campaign calendars, and growth priorities.

Skills

Meta Ads management

A/B testing

Campaign optimization

Lead generation

Performance marketing

Data analysis

Communication in remote teams

Tools

Meta Ads Manager

Reporting dashboards

Spreadsheets

Job description

Job Summary

Terravyn Homes is seeking an Experienced Meta Ads Specialist to plan, launch, optimize, and scale paid social campaigns supporting lead generation and business growth across the U.S. housing market. This remote role works with marketing and business stakeholders to turn campaign data into effective acquisition strategies.

Responsibilities

• Develop and manage Meta advertising campaigns across Facebook and Instagram, including audience, budget, placement, and creative setup.
• Build structured testing plans for audiences, messaging, creative formats, landing pages, and conversion events.
• Monitor campaign performance and optimize toward qualified leads, cost efficiency, conversion rate, and return on ad spend.
• Track funnel performance and investigate delivery, attribution, tracking, and lead-quality issues.
• Prepare clear performance reports with actionable insights, forecasts, and recommendations.
• Collaborate with internal stakeholders on offers, creative briefs, campaign calendars, and growth priorities.

Employment Details

Full-time, morning shift, remote or online. Location: New York City, United States. Salary: USD 2,000–3,500.

Job Specification

• Hands-on experience managing and optimizing Meta Ads campaigns for lead generation or performance marketing.
• Strong understanding of campaign structure, objectives, bidding, budgets, placements, audiences, retargeting, and lookalike strategies.
• Ability to create disciplined A/B tests and make data-driven decisions using campaign and funnel metrics.
• Proficiency with Meta Ads Manager, reporting dashboards, spreadsheets, and performance analysis.
• Working knowledge of conversion tracking, Meta Pixel, events, attribution, and landing-page measurement.
• Strong copy and creative evaluation skills for property, housing, or other high-consideration offers.
• Ability to communicate results clearly, manage priorities independently, and collaborate effectively in a remote environment.