Media Buyer

Abendsoft Pvt Ltd.; Johar Town; On-site; PKR 1,200,000 - 1,900,000; Full time

Job summary

Abendsoft Pvt Ltd. seeks a results-driven Facebook Ads Media Buyer to plan, launch and optimize paid social campaigns across Facebook, Instagram, and TikTok for ecommerce brands.

You’ll drive customer acquisition and ROAS with data-driven decisions, create compelling ad copy, and collaborate with creative teams to scale profitable accounts. Strong analytical skills and attention to detail are essential.

Qualifications

• 3+ years proven Facebook/Meta ad campaign results
• Strong understanding of campaign structures, optimisation and pixel data
• Excellent copywriting and creative direction for ads
• Proficient with Meta Ads Manager, Google Analytics, and Shopify
• Data-driven with Excel/Google Sheets
• Able to test and iterate quickly
• Strong time management and communication
• Bonus: TikTok Ads or Google Ads experience
• Experience with UK/EU/US ecommerce markets

Responsibilities

• Plan, launch, and manage paid media campaigns across Facebook, Instagram, TikTok for traffic, conversions and ROI.
• Develop media buying strategies to scale profitable ad accounts.
• Analyse performance data and provide insights to improve ROI and CPA.
• Collaborate with creative teams to brief and test new ad creatives.
• Conduct audience research and refine targeting strategies.
• Stay updated on platform changes and industry best practices.
• Report regularly on campaign performance and budget pacing.
• Manage daily budgets and adjust spend based on performance.
• Develop compelling ad copy aligned with brand goals.
• Define and track key performance indicators across channels.

Skills

Facebook Ads management

Campaign optimization

Copywriting & creative direction

Meta Ads Manager / GA / Shopify

Excel / Google Sheets

A/B testing

Time management & communication

TikTok Ads / Google Ads (bonus)

UK/EU/US ecommerce markets

Tools

Meta Ads Manager

Google Analytics

Shopify

Job description

We’re looking for a results-driven Facebook Ads Media Buyer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, and optimising high-performing paid social campaigns across Facebook and Instagram. Your goal will be to drive customer acquisition and return on ad spend (ROAS) for our e-commerce brands. You should have a strong grasp of data, ad creative, and audience targeting — and be confident making decisions that directly impact revenue growth.

Ideal for someone with strong attention to detail, analytical thinking, and a genuine passion for paid media and e-commerce growth.

Skills Required

• - Proven experience managing Facebook/Meta ad campaigns with trackable results - Minimum 3 years
• - Deep understanding of campaign structures, optimisation, and pixel data
• - Strong copywriting and creative direction skills for ad creatives
• - Proficient with Meta Ads Manager, Google Analytics, and Shopify
• - Data-driven mindset with strong Excel/Google Sheets skills
• - Ability to A/B test and iterate rapidly
• - Excellent time management and communication skills
• - Familiarity with TikTok Ads or Google Ads is a bonus
• - Experience working with UK/EU/US e-commerce markets

Key Responsibilities

• - Plan, launch, and manage paid media campaigns across platforms (Facebook, Instagram, TikTok) with a focus on driving traffic, conversions, and ROI.
• - Develop media buying strategies to scale profitable ad accounts
• - Analyse performance data and provide insights to improve ROI and CPA
• - Collaborate with creative teams to brief and test new ad creatives
• - Conduct audience research and refine targeting strategies
• - Stay updated on platform changes, algorithm updates, and industry best practices
• - Report regularly on campaign performance and budget pacing
• - Manage daily budgets, scaling and adjusting spend based on performance
• - Ad Copy: Develop compelling ad copy aligned with the brand's goals and audience.
• - KPI Tracking: Define and track key performance indicators across paid media channels to measure success.
• - Task Prioritization: Identify key priorities within multiple projects and ensure to stay focused on high-impact activities that drive the most value.
• - Communication: Maintain clear and consistent communication, presenting performance reports, growth strategies, and ensuring alignment on goals.
• - Growth Initiative Prioritization: Strategically prioritize growth initiatives by evaluating their potential impact, aligning them with our goals, and ensuring resources are allocated to the most critical opportunities.
• - Growth Strategy: Develop and execute tailored growth plans for each of our e-commerce brands, focusing on scaling revenue and optimizing profit margins