Ads Expert (Meta, Google & TikTok Ads)

Innovative Software Solution; Pakistan; On-site; PKR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Career growth

International campaigns

Modern tools experience

Collaborative culture

Performance rewards

Job summary

Innovative Software Solution is seeking an Ads Expert to manage Meta, Google, and TikTok campaigns from our on-site office in Jhelum, Pakistan. The role focuses on planning, budgeting, and optimizing paid campaigns to deliver measurable results.

We value data-driven decision making, analytical mindset, and the ability to work independently on multiple campaigns while collaborating with creative and marketing teams for high-impact ads.

Qualifications

• 2–3 years hands-on ad experience across Meta, Google and TikTok.
• Experience in planning and optimizing campaigns with data-driven decisions.
• Strong analytical mindset and ability to interpret metrics.
• Ability to manage multiple campaigns independently.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok.
• Develop full-funnel strategies aligned with business goals.
• Monitor budgets, targeting, creatives, and KPIs.
• Track CPA, ROAS, CTR, conversions and overall performance.
• Conduct A/B tests and optimize audiences, messaging, and placements.
• Analyze data and identify optimization opportunities.
• Collaborate with creative/marketing teams on ad concepts.
• Provide data-driven recommendations and performance reports.
• Stay updated on platform changes and best practices.

Skills

Meta Ads

Google Ads

TikTok Ads

Analytics

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Google Analytics

Job description

• Role: Ads Expert (Meta, Google & TikTok Ads)
• Department: Marketing
• Employment Type: Full-Time, Contract
• Location: On-site / Jhelum, Pakistan
• Experience: 2–3 Years
• Industry: Software Development & Digital Solutions

WHO WE ARE

At Innovative Software Solution, we help businesses grow through modern technology, custom software development, AI solutions, digital marketing, UI/UX design, eCommerce, and business automation. Our team works with clients worldwide to deliver innovative, scalable, and results-driven digital solutions. As a growing technology company, we believe our people are our greatest strength. We foster a collaborative, supportive, and performance-driven work environment where every team member has the opportunity to learn, contribute, and grow professionally. Joining Innovative Software Solution means becoming part of a team that values innovation, data-driven decision-making, continuous learning, and delivering measurable results. Why Join Innovative Software Solution?

• Work on performance-driven digital campaigns.
• Career growth and professional development opportunities.
• Collaborative and supportive team culture.
• Work with modern advertising and analytics platforms.
• Opportunity to work on international projects and campaigns.
• Recognition and rewards for outstanding performance.

WHO WE'RE LOOKING FOR

We are looking for a skilled and performance-focused Ads Expert with hands-on experience managing paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads. The ideal candidate should have a strong understanding of campaign strategy, audience targeting, bidding, budget management, analytics, and performance optimization. You should be comfortable analyzing campaign data, conducting A/B tests, and making data-driven decisions to improve results. If you are analytical, proactive, and passionate about turning advertising budgets into measurable results, we’d love to have you on our team.

WHAT YOU'LL DO

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok.
• Develop full-funnel campaign strategies based on business and marketing objectives.
• Monitor campaign budgets, targeting, creatives, and key performance indicators.
• Track and analyze metrics including CPA, ROAS, CTR, conversions, and campaign performance.
• Conduct A/B testing of audiences, creatives, messaging, placements, and campaign strategies.
• Analyze campaign data and identify opportunities for improvement.
• Collaborate with creative and marketing teams to develop high-performing ad creatives and campaigns.
• Monitor campaign performance and make data-driven recommendations.
• Prepare regular performance reports and communicate key insights to management.
• Stay updated with changes, trends, and best practices across advertising platforms.

WHAT YOU'LL BRING

• 2–3 years of hands-on experience managing Meta, Google, and TikTok Ads.
• Strong understanding of campaign setup, bidding strategies, audience targeting, and budget management.
• Proficiency with Meta Ads Manager, Google Ads, TikTok Ads Manager, and Google Analytics.
• Strong understanding of campaign performance metrics and analytics.
• Experience with A/B testing and performance optimization.
• Strong analytical and problem-solving skills.
• Performance-focused mindset with attention to detail.
• Strong communication and reporting skills.
• Ability to work independently and manage multiple campaigns effectively.

NICE TO HAVE

• Experience with LinkedIn Ads or Snapchat Ads.
• Familiarity with Google Tag Manager.
• Understanding of UTM tracking and campaign attribution.
• Experience with eCommerce or lead-generation campaigns.
• Experience working with conversion tracking and analytics tools.

WHAT WE OFFER

At Innovative Software Solution, we believe in creating an environment where our team members can grow both personally and professionally.

• Competitive salary based on experience and skills.
• Career growth and professional development opportunities.
• Friendly, collaborative, and supportive work environment.
• Hands-on experience with international campaigns and projects.
• Opportunity to work with modern advertising and analytics tools.
• Continuous learning and development opportunities.
• Recognition and rewards for outstanding performance.
• Growth-focused company culture.
• Long-term career opportunities within the organization.