Social Media Executive

Addo AI; Lahore; On-site; PKR 670,000 - 1,004,000; Full time

Job summary

Addo AI, an AI and data consulting firm, is seeking a Social Media & Digital Growth Executive to own Addo AI's social presence across LinkedIn, Facebook, Instagram, TikTok, and Twitter/X. You will plan, publish, and optimize content, working with performance marketing and presales teams to turn social growth into pipeline.

This is an individual contributor role for someone early in their career who wants full ownership of a channel, not a team leader role.

Qualifications

• 2 to 4 years of experience managing social media for a brand, agency, or company.

Responsibilities

• Own the content calendar and publishing across LinkedIn, Facebook, Instagram, TikTok, and Twitter/X.
• Adapt tone and format per platform; avoid simple cross-posting.
• Grow followers, engagement, and share of voice with monthly targets.
• Coordinate with presales and delivery teams to source case studies and highlights.
• Plan and run sponsored posts on Meta, LinkedIn, and TikTok.
• Align paid and organic social spend with existing PPC strategy.
• Track cost per engagement, cost per lead, and ROAS for campaigns.
• Proactive outreach and engagement on LinkedIn and X; engage influencers.

Skills

Social media management

Paid social campaigns

Copywriting

Graphic design

SEO basics

Analytics tools

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics 4

Meta Business Suite

LinkedIn Analytics

Job description

Job Description:

Addo AI is an AI and data consulting firm with offices in the US, Singapore, and Pakistan. We help enterprises and mid-market companies use AI, data engineering, and analytics to grow revenue and cut costs. We are currently scaling our digital presence and demand generation across multiple markets.

Role Summary:

We are hiring a social media & Digital Growth Executive to take full ownership of Addo AI's social media presence and contribute to broader digital growth efforts. This person will manage all major platforms end to end, from content planning to publishing to performance tracking, and will work closely with our performance marketing and presales teams to turn social growth into pipeline.

This is an individual contributor role for someone early in their career who wants full ownership of a channel, not someone looking to manage a team.

Key Responsibilities:

Channel ownership

1. Own the content calendar and daily execution across LinkedIn, Facebook, Instagram, TikTok, and Twitter/X.
2. Adapt tone, format, and posting cadence to each platform rather than reposting identical content everywhere.
3. Build and grow follower base, engagement rate, and share of voice on each channel, with monthly growth targets.
4. Coordinate with the presales and delivery teams to source case studies, client wins, and project highlights for content.

Paid and sponsored activity

1. Plan and execute sponsored posts and boosted content on Meta, LinkedIn, and TikTok.
2. Work with the performance marketing lead to align organic and paid social spend with the existing Google PPC strategy.
3. Track cost per engagement, cost per lead, and return on ad spend for every sponsored campaign.

Outreach and community

1. Run proactive outreach and engagement on LinkedIn and Twitter/X, including commenting, DM outreach, and relationship building with target accounts.
2. Identify and engage relevant industry conversations, journalists, and influencers in the AI and data space.
3. Monitor brand mentions and respond to comments and messages across all platforms in a timely manner.

Website and search

1. Recommend and help implement updates to the Addo AI website based on social and campaign performance.
2. Support on-page SEO: keyword research, meta descriptions, internal linking, and content structure.
3. Support AEO (answer engine optimization) so Addo AI's content surfaces correctly in AI search tools such as ChatGPT, Perplexity, and Google AI Overviews. This includes structured data, FAQ formatting, and clear, citable content blocks.

Reporting

1. Deliver a monthly performance report covering follower growth, engagement, paid campaign results, website traffic from social, and leads generated.
2. Flag what is working and what is not, with a recommendation, not just raw numbers.

Requirements:

• 2 to 4 years of experience managing social media for a brand, agency, or company (B2B or tech/consulting background preferred).
• Proven experience running paid social campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Strong writing skills. Able to write in a clear, direct, non-generic tone without relying on AI-sounding phrasing.
• Comfortable with basic design tools (Canva, Adobe Express, or similar) for post creation.
• Working knowledge of SEO fundamentals (keyword research, on-page optimization).
• Familiarity with analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics 4).

Nice to Have

• Experience with AEO or optimizing content for AI-driven search and answer engines.
• Video editing skills (Cap Cut, Premiere Rush, or similar) for short-form content on TikTok and Instagram Reels.
• Interest in or exposure to the AI and data consulting space.
• Experience working with a distributed team across US and Asia time zones.

What Success Looks Like

• A functioning content calendar with no gaps, live from week 1, published consistently across all 5 platforms.
• Follower and engagement growth of at least 15 percent quarter over quarter on LinkedIn and the next highest performing channel, with visible progress on the remaining 3 by month 3.
• A minimum of 3 to 5 qualified leads or website conversions per month directly attributable to social or paid social activity by month 3, scaling to 8 to 10 per month by month 6.
• Community response time under 4 business hours on comments and direct messages across all channels.
• Clear, on-time monthly reporting that ties social activity to business outcomes, not just vanity metrics, with a recommendation attached to every report.