Social Media Executive

Devexcelit; Lahore; On-site; PKR 446,000 - 781,000; Full time

Benefits offered by this job

Professional environment

Learning & development

Exposure to IT & software industry

Technical content opportunities

Job summary

Devexcelit is seeking a Social Media Executive to manage and grow our social channels, with a focus on technical content and IT topics. You will craft engaging posts, coordinate with technical teams, and drive campaigns to boost brand awareness.

The role requires hands-on experience in social media marketing and the ability to simplify complex tech concepts for a broad audience. Collaboration with marketing and tech teams is essential.

Qualifications

• 8 months to 1.5 years of hands-on experience in Social Media Management/Marketing.
• Practical experience in creating technical/IT-related content is required.
• Strong understanding of major social media platforms, particularly LinkedIn.
• Excellent content writing and communication skills.
• Ability to research and understand technical topics.
• Ability to simplify technical information into engaging and easy-to-understand content.

Responsibilities

• Manage and maintain the company's social media presence across platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Develop and execute engaging social media content aligned with the company's brand and marketing objectives.
• Create content for technical and IT-related topics, including software development, web development, technologies, digital solutions, and industry trends.
• Convert complex technical concepts into simple, creative, and engaging social media content.
• Plan and maintain a consistent social media content calendar.
• Write captions, post copy, campaign content, and other social media communications.
• Coordinate with technical and marketing teams to gather relevant information and develop accurate content.
• Research industry trends, competitor activities, trending topics, and relevant content opportunities.
• Monitor audience engagement, comments, messages, and overall community interaction.
• Track social media performance and analyze key metrics to identify areas for improvement.
• Assist in developing and executing social media campaigns for brand awareness, engagement, and lead generation.
• Stay updated with changes in social media platforms, trends, content formats, and best practices.

Skills

Social Media Management

Content Writing

LinkedIn

Content Strategy

Campaign Management

Trend Research

Hashtag Strategy

Communication Skills

Independent Worker

Team Collaboration

Tools

Canva

Job description

About the Role

We are looking for a creative, proactive, and social-media-savvy Social Media Executive to join our team. The ideal candidate should have hands-on experience in managing social media platforms, creating engaging content, and developing content strategies for brand growth.

The candidate must have practical experience in creating content for technical/IT-related businesses or services and should be able to understand technical concepts and convert them into simple, engaging, and audience-friendly content.

Key Responsibilities

• Manage and maintain the company's social media presence across platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Develop and execute engaging social media content aligned with the company's brand and marketing objectives.
• Create content for technical and IT-related topics, including software development, web development, technologies, digital solutions, and industry trends.
• Convert complex technical concepts into simple, creative, and engaging social media content.
• Plan and maintain a consistent social media content calendar.
• Write captions, post copy, campaign content, and other social media communications.
• Coordinate with technical and marketing teams to gather relevant information and develop accurate content.
• Research industry trends, competitor activities, trending topics, and relevant content opportunities.
• Monitor audience engagement, comments, messages, and overall community interaction.
• Track social media performance and analyze key metrics to identify areas for improvement.
• Assist in developing and executing social media campaigns for brand awareness, engagement, and lead generation.
• Stay updated with changes in social media platforms, trends, content formats, and best practices.

Requirements

• 8 months to 1.5 years of hands-on experience in Social Media Management/Marketing.
• Practical experience in creating technical/IT-related content is required.
• Strong understanding of major social media platforms, particularly LinkedIn.
• Excellent content writing and communication skills.
• Ability to research and understand technical topics.
• Ability to simplify technical information into engaging and easy-to-understand content.
• Good understanding of social media trends, hashtags, engagement strategies, and content formats.
• Basic knowledge of Canva or similar designing tools will be an advantage.
• Basic understanding of social media analytics and performance metrics.
• Creative mindset with strong attention to detail.
• Ability to work independently as well as collaboratively with marketing and technical teams.

Preferred Skills

• Technical Content Writing
• Social Media Management
• LinkedIn Content Creation
• Content Calendar Management
• Copywriting
• Social Media Analytics
• Trend & Competitor Research
• IT/Software Industry Knowledge

What We Offer

• Professional and collaborative work environment
• Learning and development opportunities
• Exposure to the IT and software industry
• Opportunity to work on technical content and diverse digital campaigns