Social Media & Content Manager

Devsinc; Lahore; On-site; PKR 2,400,000 - 3,800,000; Full time

Job summary

Devsinc seeks a strategic and creative Social Media Lead to own LinkedIn, X, and the broader social presence, translating our B2B technology services and thought leadership into engaging content. You will partner with Marketing and HR to shape employer branding and content strategy.

You will oversee content calendars, cross‑platform execution (Instagram, Facebook, TikTok, YouTube) and measure performance with analytics, continuously improving storytelling and engagement across all audiences.

Qualifications

• Minimum Bachelor's degree in Marketing, Communications, Media Studies, Business, or related field.
• 5-6 years of social media experience, preferably B2B, technology, or consulting services.
• Proven ability to manage LinkedIn and X with strong knowledge of Meta, TikTok, and YouTube.
• Strong copywriting, storytelling, content planning, and trend research skills.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Own LinkedIn and X strategy, content calendars, and execution.
• Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube.
• Translate B2B, technology, services, solutions, and business stories into engaging social content.
• Lead social media execution for Employer Branding, working with HR/People and creative teams.
• Research trends, competitors, industry conversations, and high-performing content to inform the content strategy.
• Guide and supervise the social media/content execution team.
• Collaborate with content, creative, HR, and business teams to execute campaigns and initiatives.
• Track social media analytics and KPIs and use insights to improve content performance and engagement.
• Stay current on platform trends, formats, algorithms, and audience behavior.

Skills

Strategic thinking

Copywriting

Social media analytics

Content planning

Trend research

Stakeholder management

Ownership

Team coordination

LinkedIn management

Education

Bachelor's degree in Marketing/Communications/Media Studies/Business

Job description

Role Overview

We are looking for a strategic and creative Social Media Lead to lead Devsinc's social media planning, content, and performance. The role will primarily own LinkedIn and Twitter, translating our B2B, technology, services, solutions, and thought leadership into engaging social content. The role will also oversee Instagram, Facebook, TikTok, and YouTube, while serving as the Marketing stakeholder for Employer Branding execution.

Key Responsibilities

• Own LinkedIn and X strategy, content calendars, and execution
• Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube
• Translate B2B, technology, services, solutions, and business stories into engaging social content
• Lead social media execution for Employer Branding, working with HR/People and creative teams
• Research trends, competitors, industry conversations, and high-performing content to inform the content strategy
• Guide and supervise the social media/content execution team
• Collaborate with content, creative, HR, and business teams to execute campaigns and initiatives
• Track social media analytics and KPIs and use insights to improve content performance and engagement
• Stay current on platform trends, formats, algorithms, and audience behavior

Qualification

Minimum Bachelor's degree in Marketing, Communications, Media Studies, Business, or a related field.

Required Skills

• 5-6 years of experience in social media, preferably within a B2B, technology, or consulting services
• Strong strategic sense and content judgment with the ability to position B2B and Employer Branding content effectively
• Proven experience managing LinkedIn and X, with strong knowledge of Meta, TikTok, and YouTube
• Strong copywriting, storytelling, content planning, and trend research skills
• Ability to simplify complex business and technology topics into engaging social content
• Strong understanding of social media analytics and performance optimization
• Experience supervising or coordinating content/social teams is a plus
• Strong stakeholder management, organization, and communication skills
• Self-driven, Strategic, proactive, creative, and comfortable taking ownership