AI Content & Social Media Specialist

Consultancy Outfit; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Consultancy Outfit is seeking a skilled Social Media Manager & AI Social Media Specialist to manage, publish, distribute, and monitor content across our social channels. This role blends platform expertise, community building, and the latest AI-powered tools to grow reach, drive engagement, and generate leads for all products.

You will own the day-to-day running of our channels—scheduling and publishing content, optimizing it per platform, growing organic reach, and reporting on performance.

Qualifications

• 2+ years of social media management experience.
• Track record of growing social media accounts (samples or accounts required).
• Experience using AI tools in a real social media workflow.
• Ability to work independently and manage multiple products and channels.
• Experience in a fast-paced marketing/agency/digital environment is an advantage.
• Formal education in marketing or communications is preferred but not mandatory.

Responsibilities

• Manage the content calendar and ensure approved content is scheduled and published on time.
• Publish and format content across LinkedIn, Facebook, Instagram, TikTok, X, YouTube, Pinterest, Snapchat, and other platforms.
• Coordinate with the Content Writer and design/video teams for assets for publishing.
• Coordinate with the design and video teams to ensure final assets meet platform requirements.
• Optimize posts for each platform — captions, hashtags, tagging, formatting, thumbnails, posting times.
• Grow organic reach through groups, communities, engagement, and influencer interactions.
• Manage the online community by responding to comments and DMs and monitor reviews.
• Monitor performance — reach, impressions, engagement, follower growth, traffic, leads.
• Prepare regular performance reports and recommend improvements based on data.
• Plan, track, and run campaigns across social media.
• Stay up to date with platform updates, trends, features, and best practices.

Skills

Social media management

Community building

Analytics

SEO knowledge

Content optimization

Platform expertise

AI tools usage

Communication skills

Time management

Independent work

Education

Marketing or Communications degree

Tools

Meta Business Suite

Hootsuite

Buffer

Canva

SEO tools

Job description

We are looking for a skilled, organized, and experienced Social Media Manager & AI Social Media Specialist to manage, publish, distribute, and monitor content across our social media channels. This is not a basic posting role. The ideal candidate must combine strong social media management, community building, platform expertise, and the latest AI-powered tools to publish consistently, grow reach, and drive engagement, traffic, and leads across all our products.

The successful candidate will own the day-to-day running of our channels — scheduling and publishing content, optimizing it per platform, growing organic reach, managing the community, and reporting on performance — while using AI tools to work faster and at scale.

Key Responsibilities

• Manage the content calendar and ensure approved content is scheduled and published on time.
• Publish and format content across LinkedIn, Facebook, Instagram, TikTok, X, YouTube, Pinterest, Snapchat, and other relevant platforms.
• Coordinate with the Content Writer to receive and prepare captions, posts, scripts, and approved content for publishing.
• Coordinate with the design and video teams to ensure final creative assets meet platform requirements before publishing.
• Optimize posts for each platform — captions, hashtags, tagging, formatting, thumbnails, and posting times.
• Grow organic reach through relevant groups, communities, strategic engagement, and interaction with target accounts and influencers.
• Manage the online community by responding to comments and direct messages and monitoring online reviews and reputation.
• Monitor performance — reach, impressions, engagement, follower growth, traffic, and leads.
• Prepare regular performance reports and recommend improvements based on data.
• Plan, track, and run campaigns and promotional activities across social media.
• Stay up to date with platform updates, trends, features, and best practices.

Required Technical Skills

• Strong hands-on experience managing and publishing across all major social media platforms.
• Experience with scheduling and publishing tools such as Meta Business Suite, Hootsuite, Buffer, or similar.
• Good knowledge of digital analytics and social media measurement tools.
• General knowledge of SEO, content performance, and social media algorithms.
• Understanding of basic graphic and video content requirements for social platforms.
• Excellent knowledge of LinkedIn, Facebook, Instagram, TikTok, X, YouTube, Pinterest, and Snapchat best practices.
• Ability to optimize content formats, sizes, and posting times per platform.

AI Tools & AI Expertise

The candidate must be highly comfortable with AI and should actively use modern AI tools as part of the daily workflow. Experience with multiple tools is expected; exact tools may evolve as the AI ecosystem changes.

• Using AI tools to research trends, topics, and competitor activity.
• AI-assisted scheduling, repurposing, and content adaptation across platforms.
• AI-assisted drafting of captions, replies, and hashtags (reviewed before publishing).
• AI-assisted analytics and performance summaries.
• Prompt writing to speed up day-to-day social media management.
• Testing and adopting new AI social tools to improve efficiency and results.

Preferred experience with tools such as: ChatGPT / Claude, Canva AI, Meta Business Suite AI features, and other relevant AI social media tools.

Experience & Qualifications

• 2+ years of social media management experience.
• A track record of managing and growing social media accounts (samples or accounts required).
• Demonstrable experience using AI tools in a real social media workflow.
• Ability to work independently and manage multiple products and channels.
• Experience in a fast‑paced marketing, agency, or digital environment will be an advantage.
• Formal education in marketing, communications, or a related field is preferred but not mandatory for strong candidates.

Personal & Professional Attributes

• Highly organized with strong attention to detail.
• Proactive and comfortable adopting new tools and trends.
• Strong communication and collaboration skills.
• Excellent time management and ability to handle multiple deadlines.
• Ability to receive feedback professionally and implement changes efficiently.
• Passion for social media, community building, and AI trends.

What We Are Specifically Looking For

• Someone who can independently run multiple products' social media day-to-day.
• Genuine hands‑on experience with AI social and content tools.
• Strong publishing discipline and consistency.
• Real community and engagement skills, not just posting.
• Data awareness to improve results based on performance.