Social Media & Content Manager

Devsinc, LLC; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Devsinc, LLC is seeking a strategic Social Media Manager to lead our social media planning, content, and performance. You will own LinkedIn and X, while guiding Instagram, Facebook, TikTok, and YouTube content and Employer Branding initiatives.

The role requires 5–6 years in social media within B2B/tech contexts, strong copywriting and analytics skills, and the ability to translate complex tech stories into engaging content.

Qualifications

• Minimum Bachelor’s degree in Marketing, Communications, Media Studies, Business, or related field.
• 5–6 years of social media experience in B2B/tech/consulting services.
• Proven ability to manage LinkedIn and X with across-platform familiarity.
• Strong copywriting, storytelling, and content planning skills.
• Ability to translate complex business topics into engaging social content.
• Strong analytics mindset and KPI-driven optimization.
• Experience supervising content teams is a plus.

Responsibilities

• Own LinkedIn and X strategy, calendars, and execution.
• Oversee multi-platform social content across Instagram, Facebook, TikTok, and YouTube.
• Translate business stories into engaging social content.
• Lead Employer Branding social initiatives with HR and creative teams.
• Research trends, competitors, and high-performing content.
• Guide and supervise the social content execution team.
• Collaborate with content, creative, HR, and business teams on campaigns.
• Track analytics and KPIs to improve performance and engagement.
• Stay current on platform trends and audience behavior.

Skills

Strategic thinking

Content judgment

LinkedIn management

X/Twitter expertise

Meta platforms knowledge

TikTok

YouTube

Copywriting

Storytelling

Content planning

Trend research

Analytics & KPIs

Team coordination

Stakeholder management

Ownership mindset

Education

Bachelor’s degree in Marketing/Communications/Media

Tools

LinkedIn

X/Twitter

Meta (Facebook/Instagram)

TikTok

YouTube

Job description

Role Overview:

We are looking for a strategic and creative Social Media Manager to lead Devsinc’s social media planning, content, and performance. The role will primarily own LinkedIn and Twitter, translating our B2B, technology, services, solutions, and thought leadership into engaging social content. The role will also oversee Instagram, Facebook, TikTok, and YouTube, while serving as the Marketing stakeholder for Employer Branding execution.

Key Responsibilities

• Own LinkedIn and X strategy, content calendars, and execution.
• Oversee social media planning and execution across Instagram, Facebook, TikTok, and YouTube.
• Translate B2B, technology, services, solutions, and business stories into engaging social content.
• Lead social media execution for Employer Branding, working with HR/People and creative teams.
• Research trends, competitors, industry conversations, and high-performing content to inform the content strategy.
• Guide and supervise the social media/content execution team.
• Collaborate with content, creative, HR, and business teams to execute campaigns and initiatives.
• Track social media analytics and KPIs and use insights to improve content performance and engagement.
• Stay current on platform trends, formats, algorithms, and audience behavior.

Qualification

Minimum Bachelor’s degree in Marketing, Communications, Media Studies, Business, or a related field.

Required Skills

• 5-6 years of experience in social media, preferably within a B2B, technology, or consulting services.
• Strong strategic sense and content judgment with the ability to position B2B and Employer Branding content effectively.
• Proven experience managing LinkedIn and X, with strong knowledge of Meta, TikTok, and YouTube.
• Strong copywriting, storytelling, content planning, and trend research skills.
• Ability to simplify complex business and technology topics into engaging social content.
• Strong understanding of social media analytics and performance optimization.
• Experience supervising or coordinating content/social teams is a plus.
• Strong stakeholder management, organization, and communication skills.
• Self-driven, Strategic, proactive, creative, and comfortable taking ownership.