ROI-Driven Performance Marketer (Paid Media)

Digital Auxilius; Pakistan; On-site; PKR 2,400,000 - 4,200,000; Full time

Benefits offered by this job

Market-competitive salary

In-house lunch provided

Project bonuses & portfolio-enhancing

Performance-based incentives &Employee

Fuel allowance

Comprehensive medical insurance for/ &

Job summary

Digital Auxilius is seeking a Performance Marketer with proven expertise in running and scaling paid advertising campaigns. This role will leverage Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter) to drive measurable ROI, leads, and growth.

The ideal candidate combines analytics with creative strategy to maximize ROI and optimize CAC while collaborating with content and design teams. Candidates should be proficient in conversion tracking, retargeting, and reporting dashboards, and will

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of hands-on experience in performance marketing and paid campaign management.
• Proven track record of scaling campaigns with measurable ROI improvements.
• Expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
• Strong knowledge of conversion tracking, pixels, attribution models, and reporting dashboards.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-starter with strong project management and coordination skills.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
• Develop strategies to maximize ROI, reduce CAC, and increase lead generation.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.).
• Conduct A/B testing on creatives, audiences, and landing pages for performance improvement.
• Work closely with content and design teams to align ads with brand messaging.
• Implement retargeting strategies to nurture leads and improve funnel efficiency.
• Stay updated on industry trends, platform updates, and competitor activities.
• Manage budget allocation and bid strategies to ensure cost efficiency.
• Support email marketing and automation campaigns to drive nurturing and retention.
• Create and maintain detailed performance reports (weekly, monthly, quarterly).
• Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel.
• Present actionable insights and recommendations to management and stakeholders.

Skills

Performance marketing

Paid campaigns

Analytics

Conversion optimization

A/B testing

Budget management

Collaboration

Education

Bachelor's degree in Marketing

Business-related degree

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Digital Auxilius is seeking a Performance Marketer with proven expertise in running and scaling paid advertising campaigns. This role will leverage Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter) to drive measurable ROI, leads, and growth.

The ideal candidate combines analytics with creative strategy to maximize ROI and optimize CAC while collaborating with content and design teams. Candidates should be proficient in conversion tracking, retargeting, and reporting dashboards, and will