Performance Marketer

Techdots; Lahore; Remote; PKR 19,385,000 - 30,462,000; Full time

Job summary

TechDots is seeking a Performance Marketer with SaaS experience to turn paid campaigns into measurable business results. You’ll manage and optimize campaigns across the UK and US, collaborating with our marketing, content, design, SEO, and sales teams.

You’ll run campaigns on Google Ads, Meta Ads, and LinkedIn Ads, build data-driven strategies for SaaS products, analyze audiences, and continuously test to improve CPL, CPA, CAC, and ROAS.

Qualifications

• 2–4+ years of performance marketing experience.
• Experience in SaaS / B2B SaaS marketing.
• Hands-on with Google Ads and Meta Ads; LinkedIn Ads is a plus.
• Strong understanding of SaaS funnels, lead generation, and customer acquisition.
• Experience targeting UK and US markets.
• Strong analytical and optimisation skills.
• Knowledge of GA4, GTM, and conversion tracking is a plus.
• Good communication skills.

Responsibilities

• Plan, launch, and manage campaigns across Google, Meta, and LinkedIn Ads.
• Build performance strategies for SaaS products and services.
• Research UK & US audiences, competitors, and market trends.
• Optimise campaigns for leads, demos, conversions, and customer acquisition.
• Track key metrics like CPL, CPA, CAC, ROAS, and conversion rates.
• Run A/B tests across ads, audiences, creatives, and landing pages.
• Work with content, design, SEO, and sales teams to improve campaign performance.
• Analyse results and turn the data into clear, actionable insights.
• Keep testing, learning, and finding ways to make campaigns perform better.

Skills

Performance marketing

SaaS marketing

Analytics

A/B testing

Audience targeting

Lead generation

Campaign optimization

Cross-functional collaboration

Communication skills

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4/GTM

Conversion tracking

Job description

About the Role

TechDots is looking for a Performance Marketer with SaaS experience who knows how to turn paid campaigns into actual business results. You’ll be managing and optimising campaigns across the UK and US markets, working closely with our marketing, content, design, SEO, and sales teams.

What You’ll Do

• Plan, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Build performance strategies for SaaS products and services
• Research UK & US audiences, competitors, and market trends
• Optimise campaigns for leads, demos, conversions, and customer acquisition
• Track key metrics like CPL, CPA, CAC, ROAS, and conversion rates
• Run A/B tests across ads, audiences, creatives, and landing pages
• Work with content, design, SEO, and sales teams to improve campaign performance
• Analyse results and turn the data into clear, actionable insights
• Keep testing, learning, and finding ways to make campaigns perform better

What You Bring

• 2-4+ years of performance marketing experience
• Proven experience in SaaS / B2B SaaS marketing
• Hands-on experience with Google Ads and Meta Ads; LinkedIn Ads is a plus
• Strong understanding of SaaS funnels, lead generation, and customer acquisition
• Experience targeting UK and US markets
• Strong analytical and optimisation skills
• Knowledge of GA4, GTM, and conversion tracking is a plus
• Good Communication Skills

What We’re Looking For

We’re looking for someone who gets SaaS, understands how to reach the right audience, and knows how to turn ad spend into measurable results. If you’re the kind of person who sees a campaign that’s underperforming and immediately thinks, "Okay, let's figure out why," - we’d love to hear from you.