Performance Marketer

Business Oxide; Lahore; On-site; PKR 1,004,000 - 1,674,000; Full time

Benefits offered by this job

Shopify experience

WordPress experience

Landing page builders

Marketing automation tools

CRM tools

Job summary

Business Oxide is seeking a Performance Marketer with 2–3 years hands-on experience to run and optimize paid campaigns across Meta, Google, and TikTok from Lahore.

You will be data-driven and analytical, reading analytics dashboards, managing budgets, and driving ROAS improvements through testing, audience refinement, and close collaboration with marketing and content teams.

Qualifications

• 2–3 years proven experience in performance marketing.
• Hands-on with Meta Business Manager, Google Ads Manager, TikTok Ads Manager.
• Strong understanding of audience targeting, bidding strategies, and funnel optimization.
• Ability to read and interpret analytics dashboards (GA4, Ads Managers, etc.).
• Good communication and coordination skills.
• Ability to work with data, analyze patterns, and make fast decisions.

Responsibilities

• Manage and optimize paid campaigns on Meta Ads, Google Ads, and TikTok Ads.
• Set up conversion-focused campaigns, including tracking, events, and retargeting.
• Daily performance monitoring, analysis, and reporting.
• Optimize budgets and improve ROAS/ROI through testing and audience refinement.
• Perform keyword research, ad copywriting, and creative coordination with designers.
• Analyze performance metrics to identify trends and opportunities.
• A/B test creatives, landing pages, and audience segments.
• Collaborate with the marketing and content teams to align campaign strategy.
• Prepare weekly and monthly performance reports.

Skills

Performance marketing

Data-driven

Audience targeting

Budget optimization

ROAS optimization

Analytics

Tools

Meta Business Manager

Google Ads Manager

TikTok Ads Manager

Job description

We are looking for a skilled Performance Marketer with 2 to 3 years of hands‑on experience in running and optimizing paid advertising campaigns across Meta, Google, and TikTok.
The ideal candidate should be data-driven, analytical, and capable of improving ROI through smart targeting, budgeting, and performance insights.

Requirements

• 2–3 years proven experience in performance marketing.
• Hands-on experience with Meta Business Manager, Google Ads Manager, TikTok Ads Manager.
• Strong understanding of audience targeting, bidding strategies, and funnel optimization.
• Ability to read and interpret analytics dashboards (GA4, Ads Managers, etc.).
• Good communication and coordination skills.
• Ability to work with data, analyze patterns, and make fast decisions.

Key Responsibilities

• Manage and optimize paid campaigns on Meta Ads, Google Ads, and TikTok Ads.
• Set up conversion-focused campaigns, including tracking, events, and retargeting.
• Conduct daily performance monitoring, analysis, and reporting.
• Optimize budgets and improve ROAS / ROI through testing and audience refinement.
• Perform keyword research, ad copywriting, and creative coordination with designers.
• Analyze performance metrics to identify trends and opportunities.
• A/B test creatives, landing pages, and audience segments.
• Collaborate with the marketing and content teams to align campaign strategy.
• Prepare weekly and monthly performance reports.

Preferred Skills (Optional)

Experience with Shopify, WordPress, or landing page builders.

Knowledge of marketing automation & CRM tools.

Strong creative sense for ad content and hooks.