Paid Media & Growth Specialist

TTT; Bahawalpur Division; On-site; PKR 1,200,000 - 2,600,000; Full time

Job summary

The Tech Tribe is seeking a Paid Media & Growth Specialist to strategize, launch, and optimize paid campaigns across Meta Ads and Google Ads in Pakistan. You will manage acquisition, lead generation, retargeting, and scaling while collaborating with design/content teams to improve landing pages and conversions.

Proven experience with tracking, analytics, and performance reporting is required. The role emphasizes data-driven decision making and robust campaign testing to drive ROAS and growth.

Qualifications

• Hands-on experience managing paid advertising campaigns.
• Strong knowledge of Meta Ads Manager.
• Experience with Google Ads.
• Understanding of customer acquisition and conversion funnels.
• Experience with lead-generation and conversion-focused campaigns.
• Knowledge of Meta Pixel, GA4, and GTM.
• Understanding of attribution and conversion tracking.
• Strong analytical and problem-solving skills.
• Experience with campaign testing and optimization.
• Ability to make decisions based on campaign data.
• Ability to independently manage campaigns from setup through optimization.
• Strong reporting and communication skills.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns.
• Manage campaigns across Meta Ads and Google Ads.
• Build acquisition, lead-generation, retargeting, and remarketing campaigns.
• Develop campaign structures based on business and conversion goals.
• Monitor campaign performance and identify opportunities for improvement.
• Optimize campaigns based on ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
• Test different audiences, creatives, copy, offers, placements, and campaign structures.
• Conduct structured A/B testing and analyze results.
• Identify underperforming campaigns and recommend corrective actions.
• Work closely with design and content teams to develop performance-driven creatives.
• Analyze landing-page and funnel performance.
• Configure and validate conversion tracking.
• Work with Meta Pixel, GA4, Google Tag Manager, UTMs, and conversion events.
• Prepare clear campaign reports and performance insights.
• Monitor advertising budgets and make scaling or budget-allocation decisions.
• Stay updated with changes across Meta Ads, Google Ads, analytics, and paid media platforms.

Skills

Paid ads management

Meta Ads Manager

Google Ads

Acquisition funnels

Lead generation

Meta Pixel

GA4

Google Tag Manager

Attribution tracking

Analytics

Campaign testing

Data-driven decisions

Reporting

Communication skills

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Job description

The Tech Tribe is looking for a **Paid Media & Growth Specialist** who can manage, optimize, and scale paid acquisition campaigns across multiple advertising platforms.

We are looking for someone who understands the complete paid marketing funnel — from campaign setup and tracking to testing, optimization, reporting, and scaling.

You should be comfortable working with performance data and making decisions based on numbers such as **ROAS, CPA, CPL, CPC, CTR, CPM, and conversion rate**.

This role is suitable for someone who has real hands‑on experience with paid campaigns and understands how advertising, landing pages, tracking, audiences, creatives, and offers work together.

Key Responsibilities

• - Plan, launch, manage, and optimize paid advertising campaigns.
• - Manage campaigns across **Meta Ads and Google Ads**.
• - Build acquisition, lead‑generation, retargeting, and remarketing campaigns.
• - Develop campaign structures based on business and conversion goals.
• - Monitor campaign performance and identify opportunities for improvement.
• - Optimize campaigns based on ROAS, CPA, CPL, CTR, CPC, CPM, and conversion rates.
• - Test different audiences, creatives, copy, offers, placements, and campaign structures.
• - Conduct structured A/B testing and analyze results.
• - Identify underperforming campaigns and recommend corrective actions.
• - Work closely with design and content teams to develop performance‑driven creatives.
• - Analyze landing‑page and funnel performance.
• - Configure and validate conversion tracking.
• - Work with Meta Pixel, GA4, Google Tag Manager, UTMs, and conversion events.
• - Prepare clear campaign reports and performance insights.
• - Monitor advertising budgets and make scaling or budget‑allocation decisions.
• - Stay updated with changes across Meta Ads, Google Ads, analytics, and paid media platforms.

What We're Looking For

• - Hands‑on experience managing paid advertising campaigns.
• - Strong knowledge of Meta Ads Manager.
• - Experience working with Google Ads.
• - Understanding of customer acquisition and conversion funnels.
• - Experience with lead‑generation and conversion‑focused campaigns.
• - Knowledge of Meta Pixel, Google Analytics 4, and Google Tag Manager.
• - Understanding of attribution and conversion tracking.
• - Strong analytical and problem‑solving skills.
• - Experience with campaign testing and optimization.
• - Ability to make decisions based on campaign data.
• - Ability to independently manage campaigns from setup through optimization.
• - Strong reporting and communication skills.

You Should Be Able to Answer

• - Why is a campaign's CPL increasing?
• - Why are clicks increasing but conversions decreasing?
• - Which audience should receive more budget?
• - When should a campaign be paused or scaled?
• - Is poor performance coming from the creative, audience, landing page, tracking, or offer?
• - What should be tested next to improve campaign performance?

We are looking for someone who can answer these questions using campaign data rather than assumptions.