ROI-Driven Performance Marketer

Digital Auxilius; Karachi Division; On-site; PKR 2,400,000 - 4,000,000; Full time

Benefits offered by this job

Market-competitive salary

In-house lunch provided

Project bonuses & portfolio-enhancing

Performance-based incentives & EOBI

Fuel allowance

Comprehensive medical insurance

5-day work week

Job summary

Digital Auxilius is hiring a Performance Marketer to lead paid campaigns across Facebook, Google, LinkedIn, and X with a data-driven mindset. The role requires optimizing ROI, reducing CAC, and driving high-quality lead generation while coordinating with content and design teams for brand-aligned ads.

The ideal candidate will excel in conversion tracking, A/B testing, and marketing automation, bringing 3–5 years of hands-on experience and a proven ROI track record.

Qualifications

• 3–5 years of hands-on experience in performance marketing and paid campaign management.
• Proven track record of scaling campaigns with measurable ROI improvements.
• Expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
• Strong knowledge of conversion tracking, pixels, attribution models, and reporting dashboards.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-starter with strong project management and coordination skills.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
• Develop strategies to maximize ROI, reduce CAC, and increase lead generation.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.).
• Conduct A/B testing on creatives, audiences, and landing pages for performance improvement.
• Work closely with content and design teams to align ads with brand messaging.
• Implement retargeting strategies to nurture leads and improve funnel efficiency.
• Stay updated on industry trends, platform updates, and competitor activities.
• Manage budget allocation and bid strategies to ensure cost efficiency.
• Support email marketing and automation campaigns to drive nurturing and retention.
• Create and maintain detailed performance reports (weekly, monthly, quarterly).
• Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel.
• Present actionable insights and recommendations to management and stakeholders.

Job description

Digital Auxilius is hiring a Performance Marketer to lead paid campaigns across Facebook, Google, LinkedIn, and X with a data-driven mindset. The role requires optimizing ROI, reducing CAC, and driving high-quality lead generation while coordinating with content and design teams for brand-aligned ads.

The ideal candidate will excel in conversion tracking, A/B testing, and marketing automation, bringing 3–5 years of hands-on experience and a proven ROI track record.