Performance Marketing Executive ( JP-123 )

Scents N Stories; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Scents N Stories in Karachi is seeking a dynamic Performance Marketing Executive to plan, run, and optimize paid campaigns across Meta, Google, and TikTok. You will manage budgets, analyze performance, and coordinate with internal teams to drive brand growth and customer acquisition.

Ideal candidates have 1–2 years in performance marketing, hands-on platform experience, and a strong analytics mindset. You will collaborate with design and content teams to develop effective creatives and reports

Qualifications

• 1–2 years in performance marketing or digital advertising.
• Hands-on experience with Meta Ads Manager, Google Ads or TikTok Ads.
• Strong understanding of marketing metrics, conversion tracking, and optimization.
• Analytical mindset with proficiency in Excel/Sheets.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize paid campaigns on Meta Facebook & Instagram, Google Ads, and TikTok.
• Monitor ad accounts and align campaigns with goals and budgets.
• Track and analyze CPA, ROAS, CTR, conversions, and CAC.
• Continuously optimize targeting, creatives, and bidding strategies.
• Collaborate with design to develop effective ad creatives and copy.
• Prepare weekly and monthly performance reports with actionable insights.
• Conduct A/B testing on creatives, audiences, and campaign structures.
• Coordinate tracking pixels and analytics with tech/e-commerce teams.
• Support campaigns for product launches, seasonal promotions, and brand initiatives.
• Assist in CRM-based campaigns Email, SMS, WhatsApp for retention.

Skills

Meta Ads Manager

Google Ads

TikTok Ads

CRM tools

A/B testing

Audience segmentation

Campaign funnels

Canva basics

Education

Bachelors in Marketing/Business

Tools

Excel/Sheets

Marketing Analytics

Tracking pixels

Job description

• Experience with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
• Basic understanding of CRM and retention marketing tools.
• Familiarity with A/B testing, audience segmentation, and campaign funnel strategies.
• Basic knowledge of Canva or coordination with creative teams for ad creatives.
• Interest in branding, storytelling, and fragrance industry trends.

Qualification

• Experience with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
• Basic understanding of CRM and retention marketing tools.
• Familiarity with A/B testing, audience segmentation, and campaign funnel strategies.
• Basic knowledge of Canva or coordination with creative teams for ad creatives.
• Interest in branding, storytelling, and fragrance industry trends.

Qualification

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience

• 1–2 years of experience in performance marketing or digital advertising, preferably in retail, e-commerce, or FMCG.
• Hands‑on experience managing Meta Ads Manager, Google Ads, or TikTok Ads.
• Strong understanding of digital marketing metrics, conversion tracking, and campaign optimization.
• Analytical mindset with proficiency in Excel/Google Sheets and marketing analytics tools.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Job Summary

Job Description

We are looking for a dynamic and data-driven Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns to drive brand growth, customer acquisition, and revenue. The role requires managing advertising platforms, analyzing campaign performance, and coordinating with internal teams to ensure effective marketing execution. The ideal candidate should have a strong analytical mindset, creativity, and a solid understanding of digital advertising platforms.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms such as Meta Facebook & Instagram, Google Ads, and TikTok.
• Monitor and manage ad accounts, ensuring campaigns are aligned with marketing goals and budgets.
• Track and analyze key performance metrics, including CPA, ROAS, CTR, conversions, and customer acquisition cost.
• Continuously optimize campaigns, targeting, creatives, and bidding strategies to improve performance.
• Collaborate with the design and content teams to develop effective ad creatives and copy.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Conduct A/B testing on ad creatives, audiences, and campaign structures to improve results.
• Coordinate with tech and e-commerce teams to ensure proper tracking, pixels, and analytics integration.
• Support the growth team in executing campaigns for product launches, seasonal promotions, and brand initiatives.
• Assist in CRM-based campaigns Email, SMS, WhatsApp to support customer retention and engagement.