PPC & Paid Media Specialist (Google Ads & GA4)

Datum Labs; Lahore; On-site; PKR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Gym allowance

Travel allowance

Food allowance

Annual certification

Paid time off

Bi-annual bonuses

Job summary

Datum Labs in Lahore is seeking a Performance Marketing Specialist with 1–2 years of hands-on paid advertising experience to plan and run campaigns on Google and Meta, set up clean conversion tracking, and report on what truly works. You will monitor budgets, CPC, CPA, ROAS, and conversion rates, optimize campaigns, and maintain a change log.

Proficiency with GA4 and Google Tag Manager is essential, as is on-site work at our Johar Town office.

Qualifications

• 1–2 years hands-on paid advertising experience.
• At least 1 year on Google Ads.
• Experience with Meta Ads campaigns.
• Knowledge of GA4 and Google Tag Manager.

Responsibilities

• Create, manage and optimize campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram).
• Track budgets, CPC, CPA, ROAS and conversion rates; flag unusual spend.
• Write and test ad copy, headlines and descriptions.
• Set up conversion tracking in GA4/GTM and verify tags (Meta Pixel, LinkedIn Insight Tag).
• Prepare weekly and monthly performance reports and identify optimization opportunities.

Skills

Paid advertising

Google Ads

Meta Ads

GA4 & GTM

Performance metrics

Tools

GA4

GTM

Meta Pixel

LinkedIn Pixel

Job description

Datum Labs is hiring a Performance Marketing Specialist with 1–2 years of hands‑on paid advertising experience to run our own marketing engine. You'll plan and run campaigns on Google and Meta, set up clean conversion tracking, and report on what is actually working.

We're a data company, so we take numbers seriously. You'll know where every lead came from, not just how many clicks a campaign got. This is an on‑site role at our office in Johar Town, Lahore.

Scope of Work

• Create, manage and optimize campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram), and support LinkedIn Ads and Microsoft Ads when needed.
• Do keyword research and basic competitor analysis, and manage match types, negative keyword lists and search term reviews to keep traffic quality high.
• Track budgets, CPC, CPA, ROAS and conversion rates, and flag unusual spend early.
• Write and test ad copy, headlines and descriptions.

Conversion Tracking (GA4 & GTM)

• Set up and manage conversion tracking in Google Tag Manager for form submissions, quote requests and calls, and configure GA4 events and key events.
• Install and verify platform tags such as Meta Pixel and LinkedIn Insight Tag.
• Test tracking in GTM Preview and GA4 DebugView before and after changes, and flag missing or duplicate conversions.

Account Health & Optimization

• Run routine checks on campaign settings, budgets and bidding strategies.
• Compare performance before and after changes, and share what you find.
• Keep a change log of important campaign updates.

Reporting & Performance Analysis

• Prepare weekly and monthly performance reports.
• Point out trends, tracking gaps and optimization opportunities.

Must Haves

• 1–2 years of hands‑on paid advertising experience, including at least 1 year on Google Ads.
• Hands‑on experience running Meta Ads campaigns.
• Working knowledge of GA4 and Google Tag Manager for conversion tracking.
• Comfort with performance metrics such as CPC, CPA, ROAS and conversion rate.
• Based in Lahore and able to work on‑site.

Good to Have

• Hands‑on experience with LinkedIn Ads or Microsoft Ads.
• Exposure to enhanced conversions or Consent Mode.
• Familiarity with tracking leads in a CRM.
• Google Ads or Meta certifications.
• Gym, travel and food allowance
• Annual certification
• Paid time off and holidays
• Bi-annual performance reviews and bonuses