Performance Marketing & Tracking Specialist (Google & Meta Ads)

Datum Labs; Lahore; Sur place; PKR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Gym, travel and food allowance

Annual certification

Paid time off and holidays

Bi-annual performance reviews andBon</

Résumé du poste

Datum Labs in Lahore is seeking a Performance Marketing Specialist with 1–2 years of hands-on paid advertising experience to run our marketing engine. You'll plan and run campaigns on Google and Meta, set up clean conversion tracking, and report on what is actually working.

We're a data company, so accuracy and traceability matter. On-site role at our office in Johar Town, Lahore, with opportunities to contribute to performance optimization, reporting, and data-driven decision making.

Qualifications

• 1–2 years of hands-on paid advertising experience, including at least 1 year on Google Ads.
• Hands-on experience running Meta Ads campaigns.
• Working knowledge of GA4 and Google Tag Manager for conversion tracking.
• Comfort with performance metrics such as CPC, CPA, ROAS and conversion rate.
• Based in Lahore and able to work on-site.

Responsabilités

• Plan, run and optimize Google Ads and Meta Ads campaigns.
• Set up and verify GA4/GTMs conversion tracking.
• Track budgets, CPC, CPA, ROAS; monitor and flag anomalies.
• Prepare weekly and monthly performance reports.
• Maintain change logs of important campaign updates.

Connaissances

Paid advertising

Campaign management

Analytics / reporting

Conversion tracking

On-site teamwork

Outils

Google Ads

Meta Ads

GA4

Google Tag Manager

LinkedIn Ads

Microsoft Ads

Description du poste

Performance Marketing & Tracking Specialist (Google & Meta Ads)

Lahore (On-Site)

Datum Labs is hiring a Performance Marketing Specialist with 1–2 years of hands‑on paid advertising experience to run our own marketing engine. You'll plan and run campaigns on Google and Meta, set up clean conversion tracking, and report on what is actually working.

We're a data company, so we take numbers seriously. You'll know where every lead came from, not just how many clicks a campaign got. This is an on‑site role at our office in Johar Town, Lahore.

Scope of Work:

• Paid Advertising Campaign Management
  
  • Create, manage and optimize campaigns on Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram), and support LinkedIn Ads and Microsoft Ads when needed.
  • Do keyword research and basic competitor analysis, and manage match types, negative keyword lists and search term reviews to keep traffic quality high.
  • Track budgets, CPC, CPA, ROAS and conversion rates, and flag unusual spend early.
  • Write and test ad copy, headlines and descriptions.
• Conversion Tracking (GA4 & GTM)
  
  • Set up and manage conversion tracking in Google Tag Manager for form submissions, quote requests and calls, and configure GA4 events and key events.
  • Install and verify platform tags such as Meta Pixel and LinkedIn Insight Tag.
  • Test tracking in GTM Preview and GA4 DebugView before and after changes, and flag missing or duplicate conversions.
• Account Health & Optimization
  
  • Run routine checks on campaign settings, budgets and bidding strategies.
  • Compare performance before and after changes, and share what you find.
  • Keep a change log of important campaign updates.
• Reporting & Performance Analysis
  
  • Prepare weekly and monthly performance reports.
  • Point out trends, tracking gaps and optimization opportunities.

Must Haves:

• 1–2 years of hands‑on paid advertising experience, including at least 1 year on Google Ads.
• Hands‑on experience running Meta Ads campaigns.
• Working knowledge of GA4 and Google Tag Manager for conversion tracking.
• Comfort with performance metrics such as CPC, CPA, ROAS and conversion rate.
• Based in Lahore and able to work on‑site.

Good to Have:

• Hands‑on experience with LinkedIn Ads or Microsoft Ads.
• Exposure to enhanced conversions or Consent Mode.
• Familiarity with tracking leads in a CRM.
• Google Ads or Meta certifications.
• Gym, travel and food allowance
• Annual certification
• Paid time off and holidays
• Bi‑annual performance reviews and bonuses

Datum Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We turn complex data into clear insights. Our comprehensive data analytics services , from strategy to execution, drive business growth and innovation.

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