Performance Marketing Specialist B2B Lead Generation

W3 Solutionz; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Gratuity

Health Insurance

Incentive Bonus

Job summary

W3 Solutionz in Lahore, Pakistan, is seeking a Performance Marketing Specialist to drive B2B lead generation through paid campaigns on Google, Meta, LinkedIn and related platforms. The role emphasizes measuring how ads contribute to qualified leads, opportunities, and revenue growth.

You will develop strategies for Pakistan, UAE, GCC and international markets, plan and optimize campaigns, conduct research, build campaign structures, and coordinate with design and content teams to produce

Qualifications

• Bachelor’s degree in a relevant field as listed.
• 2–4 years of practical experience in performance marketing or paid digital advertising.
• Proven experience managing Google Ads and Meta Ads campaigns.
• LinkedIn Ads experience highly preferred.
• Experience generating leads through paid advertising.
• Good understanding of B2B marketing and longer sales cycles.
• Hands-on experience with GA4 and GTM.
• Ability to analyze campaign data and optimize based on evidence.
• Strong Excel/Google Sheets skills.
• Ability to manage multiple campaigns and meet deadlines.
• Portfolio/examples of campaigns managed.

Responsibilities

• Develop and implement performance marketing strategies for Pakistan, UAE, GCC, and international markets.
• Plan, launch, manage, and optimize paid campaigns on Google Search, Display, YouTube, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience research, competitor analysis, and market segmentation.
• Create campaign structures based on services, industries, countries, and target customer groups.
• Develop advertising copy, campaign messages, calls to action, and creative briefs.
• Coordinate with graphic designers and content team members to produce campaign creatives.
• Build and manage retargeting campaigns.

Skills

Performance marketing

Lead generation

Campaign optimization

B2B marketing

Data analysis

Excel / Google Sheets

Education

Bachelor’s degree in Marketing, Business Administration, Mass Communication, Information Technology, or a related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics 4

Google Tag Manager

UTM parameters

Excel

Job description

Job Description

The Performance Marketing Specialist will manage paid advertising campaigns across Google, Meta, LinkedIn, and other relevant digital platforms.

The role focuses on generating qualified B2B leads for ISO certification, professional training, sustainability and ESG services, auditing, assurance, and business compliance solutions.

This performance-driven role requires demonstrating how advertising activities contribute to qualified leads, sales opportunities, and revenue growth.

Key Responsibilities

• Develop and implement performance marketing strategies for Pakistan, UAE, GCC, and international markets.
• Plan, launch, manage, and optimize paid campaigns on Google Search, Display, YouTube, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Conduct keyword research, audience research, competitor analysis, and market segmentation.
• Create campaign structures based on services, industries, countries, and target customer groups.
• Develop advertising copy, campaign messages, calls to action, and creative briefs.
• Coordinate with graphic designers and content team members to produce campaign creatives.
• Build and manage retargeting campaigns.

Job Specification

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Information Technology, or a related field.
• At least 2–4 years of practical experience in performance marketing or paid digital advertising.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience with LinkedIn Ads highly preferred.
• Demonstrated experience generating leads through paid advertising.
• Good understanding of B2B marketing and longer sales cycles.
• Hands‑on experience with Google Analytics 4 and Google Tag Manager.
• Understanding of conversion tracking, UTM parameters, pixels, event tracking, and attribution.
• Ability to analyze campaign data and make evidence‑based optimization decisions.
• Strong working knowledge of Microsoft Excel or Google Sheets.
• Good written English and ability to prepare professional advertising copy.
• Ability to manage multiple campaigns and meet deadlines.
• Applicants should be able to provide examples of campaigns they have personally managed.

Job Rewards and Benefits

• Gratuity
• Health Insurance
• Incentive Bonus