Performance Marketing Specialist

Navigatorhr; Islamabad; On-site; PKR 2,009,000 - 2,567,000; Full time

Job summary

Navigatorhr is seeking a hands-on Performance Marketing Specialist (PPC) to own and scale paid search and Shopping campaigns from end to end. This onsite role requires independent execution, daily bid management, and data-driven optimization.

You will optimize Merchant Center feeds, run keyword research, and design tests to improve ROAS. Expect detailed reporting and staying ahead of Google Ads changes, with a strong focus on ecommerce catalogs.

Qualifications

• 3+ years hands-on Google Ads management with a Shopping/ecommerce component.
• Track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up.
• Working knowledge of Google Merchant Center and product feed management.
• Comfort with GA4 and conversion tracking fundamentals.
• Strong Excel/Sheets skills and data fluency.
• Self-directed and resourceful; you diagnose and fix problems independently.

Responsibilities

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own.
• Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and feed structuring for visibility.
• Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories.
• Run keyword research, build negative keyword lists, and refine account structure.
• Design and execute A/B tests on ad copy, bidding, and campaign structure.
• Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself.
• Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities.
• Stay current on Google Ads and Shopping changes and adapt fast.

Skills

Google Ads

Shopping campaigns

A/B testing

Excel/Sheets

GA4/conversion tracking

Data analysis

Tools

Google Merchant Center

Feed management tools

DataFeedWatch/Feedonomics

Job description

Performance Marketing Specialist (PPC)

Office Location: Navy, Commercial Plaza, Street 2, No:73 Block D Naval Anchorage, Islamabad

Timing: 6PM to 3AM Monday To Friday

Salary: 200k

About the role

We're an ecommerce business selling packaging supplies across a large, fast-moving catalog. We're looking for a hands-on PPC Specialist to independently own and scale our paid search and Shopping program. This is a sole-contributor role — you'll be the person running paid, end to end, with no team beneath you and no one to hand execution off to. You'll report to your manager, but the day-to-day building, optimizing, and troubleshooting is all yours. We want a builder and a doer who's happiest in the account, not someone looking to manage people.

What you'll own

• Plan, build, and optimize Google Search, Shopping, and Performance Max campaigns against ROAS and revenue targets — entirely on your own

• Own the Google Merchant Center feed end to end — disapprovals, title/attribute/image optimization, and structuring the feed to maximize Shopping visibility across our catalog

• Manage bids, budgets, and pacing daily; reallocate spend toward top-performing products and categories

• Run keyword research, build negative keyword lists, and continuously refine account structure

• Design and execute A/B tests on ad copy, bidding, and campaign structure

• Maintain conversion tracking (GA4, Google Ads conversions) and resolve discrepancies yourself

• Analyze performance and report weekly/monthly on spend, ROAS, CPA, and growth opportunities

• Stay current on Google Ads and Shopping changes and adapt fast

What you'll bring

• 3+ years hands-on managing Google Ads, with a meaningful Shopping/ecommerce component

• A track record of running accounts solo and hitting ROAS/CPA targets without a team backing you up

• Working knowledge of Google Merchant Center and product feed management

• Comfort with GA4 and conversion tracking fundamentals

• Strong Excel/Sheets skills and real comfort with data

• Self-directed and resourceful — you diagnose and fix problems on your own

• Sharp attention to detail; you catch the small stuff

• Google Ads certification a plus

Nice to have

• Experience with a high-SKU / large-catalog account

• Feed management tools (e.g., Feedonomics, DataFeedWatch) or a strong feed-rules mindset

• B2B or industrial/supplies ecommerce background

• Exposure to Amazon Ads

Work Location: Onsite ISB