Performance Media Strategist for Growth & ROAS

IO DIGITAL; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

IO DIGITAL is seeking a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns across Meta, Google, TikTok, and other platforms. You will turn budgets into measurable revenue and collaborate with account, creative, and analytics teams to translate client objectives into high-performing campaigns.

The ideal candidate has 2+ years of hands-on experience with Meta and Google Ads, GA4, Looker Studio, and strong reporting skills, delivering improvements in ROAS and

Qualifications

• 2+ years hands-on paid media campaign management in agency or performance-driven settings.
• Strong experience with Meta Ads Manager and Google Ads platforms.
• Proficiency in GA4, Looker Studio, and conversion tracking basics.
• Ability to plan budgets, pacing, and bid strategies for ROAS optimisation.

Responsibilities

• Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other platforms.
• Monitor performance daily and optimise toward ROAS, CPA, CTR, and conversions.
• Manage budgets, pacing, and bidding to maximise efficiency and targets.
• Build audience segments, retargeting pools, and implement pixels and tracking.
• Run A/B tests across creatives, audiences, placements, and landing pages.
• Prepare performance reports and dashboards with actionable insights.
• Collaborate with creative and account teams to brief and iterate on assets.
• Support planning, forecasting, and budget allocation for pitches and active accounts.
• Stay updated with platform changes and new channels.

Skills

Paid Social: Meta Ads Manager

Paid Social: TikTok Ads

Paid Search: Google Ads

Analytics: GA4

Looker Studio

Budget management

Reporting & dashboards

Communication & presentation

Job description

IO DIGITAL is seeking a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns across Meta, Google, TikTok, and other platforms. You will turn budgets into measurable revenue and collaborate with account, creative, and analytics teams to translate client objectives into high-performing campaigns.

The ideal candidate has 2+ years of hands-on experience with Meta and Google Ads, GA4, Looker Studio, and strong reporting skills, delivering improvements in ROAS and