Performance Marketing Executive

Infinity Media; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Infinity Media seeks a Performance Marketing Executive to own paid media on Meta, TikTok, and Snapchat—from launch and creative testing through to scaling what works. You’ll be measured on CPA, ROAS, and conversions. If you love scaling campaigns and letting the numbers prove it, this role is for you.

Based in Gulberg III, Lahore, the role is full-time and on-site with a fixed schedule. You’ll manage budgets, track performance, and stay ahead of platform changes to drive profitable growth.

Qualifications

• Hands-on TikTok Ads and Snapchat Ads experience.
• Proven campaigns with measurable results.
• Skilled in creative testing and scaling.
• Knowledge of pixel setup and attribution.
• Strong data-driven mindset and communication.

Responsibilities

• Plan, launch, and optimize Meta ads to meet goals.
• Build and manage TikTok and Snapchat campaigns.
• Monitor and optimize KPIs like CPA, ROAS, CTR.
• Execute A/B tests for creatives, copy, audiences.
• Scale top campaigns while maintaining efficiency.
• Set up tracking, attribution, and reporting.
• Manage budgets across platforms.
• Stay updated on platform changes and trends.

Skills

TikTok Ads

Snapchat Ads

Campaign ownership

Pixel setup

Conversion tracking

Attribution models

Data analysis

Communication

Tools

Google Analytics

Meta Business Suite

Attribution platforms

Job description

We’re looking for a Performance Marketing Executive to own our paid media on Meta, TikTok, and Snapchat — from launch and creative testing through to scaling what works. You’ll be measured on results: CPA, ROAS, and conversions. If you love scaling campaigns and letting the numbers prove it, this role is for you.

At a glance

• Team Marketing
• Type Full-Time, on-site
• Location Gulberg III, Lahore
• Schedule Mon–Fri, 9am–6pm
• Openings 1

What You’ll Do

• Meta Ads Management: Plan, launch, and optimize campaigns across Facebook and Instagram to meet acquisition and engagement goals
• TikTok & Snapchat Ads: Build and manage ad campaigns on TikTok and Snapchat, leveraging platform-specific best practices for maximum reach and ROI
• Campaign Optimization: Continuously monitor, analyze, and optimize campaign performance to improve KPIs like CPA, ROAS, CTR, and conversion rates
• Creative Testing: Develop and execute A/B testing strategies for ad creatives, copy, audiences, and placements to identify winning combinations
• Scaling Strategies: Implement scaling strategies for top-performing campaigns while maintaining efficiency and profitability
• Performance Tracking: Set up and maintain tracking, attribution, and reporting frameworks to measure campaign effectiveness
• Budget Management: Manage advertising budgets across platforms, ensuring optimal allocation and spend efficiency
• Market Research: Stay updated on platform algorithm changes, industry trends, and competitor strategies to keep campaigns ahead of the curve

What We’re Looking For

• Hands-on experience with TikTok Ads and Snapchat Ads
• A track record of campaigns you’ve owned, with results you can put numbers to
• Skilled in creative testing, audience segmentation, and scaling strategies
• Solid understanding of pixel setup, conversion tracking, and attribution models
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and coordination skills

Bonus Points

• Experience with Google Ads or programmatic advertising
• Knowledge of landing page optimization and CRO fundamentals
• Agency or e-commerce experience
• Familiarity with tools like Google Analytics, Meta Business Suite, and third-party attribution platforms

Why Infinity Media?

You’ll run real budgets across diverse brands, with the freedom to test, learn, and scale. Wins here are visible — better ROAS this week than last, and everyone knows it was you.