Performance Marketing Specialist

Pavago; Pakistan; Remote; PKR 13,847,000 - 22,155,000; Full time

Benefits offered by this job

Fully remote

Job summary

Pavago is hiring a Performance Marketing Specialist to own paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more. You will optimize budgets, test audiences, and improve ROAS, CPA, CPL, and conversion rates while collaborating with creative, content, sales, and marketing teams. The role is fully remote with U.S. business hours support.

The ideal candidate is data-driven, excited about testing, and capable of scaling successful campaigns to drive growth and revenue.

Qualifications

• 3+ years of hands-on performance marketing or paid media experience.
• Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
• Strong understanding of PPC, Paid acquisition, Conversion tracking, Attribution, Funnel optimization, Audience targeting
• Experience with Google Analytics, Google Tag Manager, and advertising platform analytics
• Demonstrated ability to improve ROAS, reduce CPA and CPL, optimize conversion rates, scale successful campaigns
• Experience managing advertising budgets and multiple campaigns
• Strong analytical and problem-solving skills
• Excellent written and verbal English communication
• Ability to work remotely during U.S. business hours

Responsibilities

• Paid Media Campaign Management: Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads and other channels.
• Campaign Optimization & Growth: Monitor performance, improve ROAS, CPA, CPL, CTR, and conversion rates.
• A/B Testing & Experimentation: Develop structured tests for creatives, messaging, audiences, and landing pages.
• Analytics, Attribution & Conversion Tracking: Track performance with GA, GTM, and platform dashboards.
• Funnel & Conversion Optimization: Analyze customer journey and collaborate to improve lead quality.
• Reporting & Performance Insights: Produce weekly/monthly reports and actionable recommendations.
• Creative & Cross-Functional Collaboration: Align with design, content, and sales on assets and messaging.
• What Makes You a Strong Fit: Data-driven decision making and ability to scale campaigns.

Skills

Performance marketing

Paid media campaigns

PPC

Paid acquisition

Conversion tracking

Attribution

Funnel optimization

Audience targeting

Google Analytics

Google Tag Manager

ROAS optimization

CPA reduction

CPL reduction

Conversion rate optimization

Budget management

Analytical skills

English communication

Remote US hours

Tools

Google Analytics

Google Tag Manager

HubSpot

Salesforce

Marketo

Job description

Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.

You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.

You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.

If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.

What You’ll Own

Paid Media Campaign Management

• Build, launch, and manage campaigns across:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Other relevant paid channels
• Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
• Develop and test audiences, messaging, creatives, and campaign structures
• Manage campaign budgets, bidding strategies, targeting, and placements
• Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

• Monitor campaign performance and optimize accounts regularly
• Improve key metrics including:
  • Return on Ad Spend (ROAS)
  • Cost Per Acquisition (CPA)
  • Cost Per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate
• Identify underperforming campaigns and implement improvements
• Test new channels, audiences, formats, and acquisition strategies
• Scale successful campaigns based on performance data

A/B Testing & Experimentation

• Develop and execute structured tests across:
  • Ad creatives
  • Copy and messaging
  • Audiences
  • Landing pages
  • Offers
  • Bidding strategies
• Analyze test results and identify winning variations
• Use campaign learnings to continuously improve acquisition performance

Analytics, Attribution & Conversion Tracking

• Track campaign performance using:
  • Google Analytics
  • Google Tag Manager
  • Advertising platform dashboards
• Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates
• Maintain accurate conversion tracking and attribution
• Analyze funnel performance from ad click through conversion
• Troubleshoot tracking issues and data inconsistencies
• Identify performance trends and growth opportunities through campaign data

Funnel & Conversion Optimization

• Understand the full customer acquisition journey from impression to conversion
• Identify funnel drop-offs and recommend improvements
• Collaborate with marketing and sales teams to improve lead quality
• Support landing page and conversion rate optimization initiatives
• Ensure paid acquisition campaigns align with revenue and business growth objectives

Reporting & Performance Insights

• Prepare weekly and monthly campaign reports
• Translate performance data into clear, actionable recommendations
• Monitor budget utilization and campaign efficiency
• Identify opportunities to scale profitable campaigns
• Communicate performance trends, challenges, and recommendations to stakeholders

Creative & Cross-Functional Collaboration

• Partner with designers and content teams on advertising assets
• Provide data-backed feedback on:
  • Ad creative
  • Copy
  • Offers
  • Landing pages
• Collaborate with sales teams to understand lead quality and downstream conversion
• Help align paid acquisition with broader marketing initiatives

Requirements

• 3+ years of hands-on performance marketing or paid media experience
• Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
• Strong understanding of:
  • PPC
  • Paid acquisition
  • Conversion tracking
  • Attribution
  • Funnel optimization
  • Audience targeting
• Experience with Google Analytics, Google Tag Manager, and advertising platform analytics
• Demonstrated ability to:
  • Improve ROAS
  • Reduce CPA and CPL
  • Optimize conversion rates
  • Scale successful campaigns
• Experience managing advertising budgets and multiple campaigns
• Strong analytical and problem-solving skills
• Excellent written and verbal English communication
• Ability to work remotely during U.S. business hours

Nice to Have

• Experience managing both lead generation and e-commerce campaigns
• Experience managing multiple advertising accounts or client portfolios
• Familiarity with:
  • HubSpot
  • Salesforce
  • Marketo
  • CRM and marketing automation platforms
• Google Ads and/or Meta Ads certifications
• Experience within:
  • SaaS
  • Marketing agencies
  • Professional services
  • High-growth startups
• Understanding of lifecycle marketing and audience segmentation

Tools & Platforms

Google Ads | Meta Ads | LinkedIn Ads | Google Analytics | Google Tag Manager | HubSpot | Salesforce | Marketo | CRM & Marketing Automation Platforms

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

• Make decisions based on data rather than assumptions
• Enjoy testing and continuously improving campaigns
• Understand how paid media connects to the entire acquisition funnel
• Can diagnose why a campaign is underperforming and take action
• Are comfortable managing multiple campaigns and budgets simultaneously
• Balance creative experimentation with performance discipline
• Focus on profitable growth rather than vanity metrics
• Can execute independently while collaborating effectively across teams

What a Typical Day Looks Like

You might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.

From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.

Throughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.

In short: you turn paid advertising budgets into measurable, scalable business growth.

Key Metrics for Success

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead and revenue growth
• Budget efficiency
• Campaign scalability
• Conversion tracking accuracy

Why This Role Stands Out

• Hands-on ownership of paid acquisition campaigns
• Work across major platforms including Google, Meta, and LinkedIn
• Direct impact on leads, customers, and revenue
• Opportunity to test and scale new acquisition strategies
• Strong exposure to performance analytics and funnel optimization
• Fully remote environment
• Growth opportunities into roles such as:
  • Senior Performance Marketing Specialist
  • Paid Media Manager
  • Growth Marketing Manager
  • Head of Performance Marketing

Interview Process

1. Application Review
2. Spark Hire One-Way Video Interview
3. Initial Interview with Pavago
4. Technical / Performance Marketing Interview
5. Final Interview with Leadership
6. Offer & Background Verification

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.