Performance Marketing Specialist

Calo Inc.; Pakistan; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Calo Inc. is seeking a Senior Specialist in Performance Marketing to drive paid growth across Calo markets and verticals. You will optimize campaigns on Meta, TikTok, and Google, tying performance to business outcomes like CAC, ROAS, and LTV.

The role emphasizes automation, testing, and cross-functional collaboration with data, product, and commercial teams to improve profitability and growth.

Qualifications

• 3–5 years hands-off performance marketing experience.
• Experience managing real budgets with clear business targets.
• Strong understanding of CAC, ROAS, LTV, payback.
• Experience in ecommerce, marketplace, food, or high-frequency consumer business.
• Understanding of catalog campaigns, product feeds, and promotions.
• Ability to spot tracking or attribution issues and coordinate fixes.

Responsibilities

• Drive paid growth across assigned markets and verticals.
• Run and optimize campaigns on Meta, TikTok, Google and other channels.
• Structure campaigns to reflect how each vertical works (subscriptions vs. Calo Market).
• Automate repetitive work with AI, no-code tools, and reporting workflows.
• Run structured tests across creatives, audiences, bidding, and offers.
• Maintain measurement hygiene with pixels, MMPs, and server-side tracking.

Skills

Performance marketing

Budget management

Analytics

Communication

English proficiency

Adaptability

Tools

GA4

Pixels

Adjust

MMPs

Job description

About Calo (more Here)

Calo is building a healthier way of eating across the GCC. We operate across multiple verticals, from meal subscriptions to Calo Market, our multi-SKU commerce vertical.

We are looking for a Senior Specialist in Performance Marketing to drive paid growth across one or two Calo markets, depending on business need. This role may cover subscriptions, Calo Market, or both, so the person needs to understand that not every vertical grows the same way.

Subscriptions are about acquisition quality, CAC, payback, renewals, and long-term customer value. Calo Market is more catalog-led, with SKUs, categories, price points, promotions, inventory, and margin playing a much bigger role. The job is to understand these differences and build paid media accordingly.

This is not a traditional campaign-operations role. We do not want someone whose value is mainly uploading assets, exporting reports, starting and stopping campaigns, and manually adjusting budgets. Those things still need to happen, but they should increasingly be automated, AI-assisted, or simplified so more time goes into analysis, testing, and better growth decisions.

What’s On Your Plate

Drive paid growth across assigned markets and verticals

You will run and optimize paid campaigns across Meta, TikTok, Google, and other relevant paid channels for your assigned country or cluster.

You will be accountable for improving performance across the verticals you support, whether that means subscription acquisition, Calo Market demand, or both.

The metrics will vary by vertical, but will include CAC, marginal CAC, ROAS, payback, revenue, contribution margin, AOV, and LTV.

The role requires someone who can connect platform performance to business performance. A cheaper click or better CTR is not enough if it does not help the business grow in the right way.

Build Campaigns That Reflect How Each Vertical Works

You will need to understand the commercial model behind the campaigns you run.

For subscriptions, this means looking at acquisition quality, plan mix, payback, retention signals, and renewal potential.

For Calo Market, this means working with a more catalog-led setup: SKUs, categories, product feeds, price points, offers, inventory availability, and margin.

You do not need to be the commercial owner of every decision, but you do need to understand the business context well enough to make better media decisions.

Make Calo Market performance more structured

Where the role touches Calo Market, you will help structure performance around categories, SKUs, promotions, margin, and inventory.

You will work with commercial, data, product, and creative teams to keep product feeds healthy, campaigns ready, and performance visible at a level that helps the business make decisions.

The goal is not just to spend efficiently. The goal is to understand which products, categories, and offers are creating profitable demand.

Turn performance data into clear decisions

You will report on what is working, what is not working, and what should change.

This includes recommendations on budget, channel mix, campaign structure, creative direction, audience strategy, offers, and pacing.

You should be able to explain performance clearly to non-performance stakeholders without hiding behind platform language.

Use AI and automation as part of how you work

You should actively look for repetitive work that can be automated, simplified, or AI-assisted.

This includes reporting, campaign naming, pacing checks, QA, asset handling, anomaly detection, recurring analysis, and parts of campaign setup.

We do not expect you to build complex AI systems. We do expect you to use AI and automation well enough to stop accepting repetitive manual work as the default.

Keep testing and improving

You will run structured tests across creatives, audiences, bidding, offers, landing experiences, and campaign structures.

You should be comfortable asking: what are we testing, what did we learn, did it move the business, and should we scale it, change it, or stop it?

You will also help maintain measurement hygiene across pixels, app tracking, MMPs, server-side events, and attribution flows, working with data, product, or engineering teams when needed.

What You’ll Bring

• 3–5 years of hands-off performance marketing experience across Meta, TikTok, and Google.
• Experience managing real budgets with clear business targets, not only media metrics.
• Strong understanding of CAC, marginal CAC, ROAS, AOV, LTV, payback, revenue, and contribution margin.
• Practical experience in ecommerce, marketplace, food, grocery, quick commerce, subscriptions, or another high-frequency consumer business.
• Understanding of catalog or shopping campaigns, product feeds, SKU-level performance, promotion mechanics, and category-level reporting.
• Experience using AI, automation, no-code tools, platform rules, scripts, reporting workflows, or agentic tools to reduce repetitive work.
• Good understanding of web and app measurement, including GA4, pixels, SDKs, MMPs such as Adjust, and server-side tracking concepts.
• Ability to spot tracking, attribution, feed, delivery, or campaign issues and work with the right teams to fix them.
• Strong analytical thinking and clear communication.
• Comfort working across different markets, verticals, teams, and levels of ambiguity.
• Strong written and spoken English.

What Success Looks Like In The First 6 Months

• Paid campaigns are structured around the actual needs of the assigned market or cluster, not copied blindly across verticals.
• Subscription and Calo Market campaigns, where applicable, reflect their different economics, customer journeys, and performance goals.
• Calo Market performance has clearer visibility across categories, SKUs, promotions, inventory, margin, and demand.
• Recurring reporting, pacing checks, QA, and selected campaign workflows are meaningfully automated or AI-assisted.
• There is a consistent testing rhythm across creative, audiences, offers, bidding, and landing experiences, with learnings influencing real budget and campaign decisions.
• Stakeholders have an clearer view of where paid media is working, where it is not, and what needs to change next.

The Hiring Journey

• Screening meeting with our TA team
• Technical interview
• Case Study
• Culture-fit interview
• Offer stage