Growth Marketer

KnowledgeCity; Pakistan; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

KnowledgeCity is seeking a Growth Marketer to own and optimize paid advertising and marketplace growth. The role focuses on improving campaign efficiency, lead quality, visibility in marketplaces, and conversion into qualified opportunities.

You will work with design, web development, marketing automation, revenue operations, and sales to plan, test, and scale campaigns. This is a specialized, outcomes-driven position centered on paid channels and marketplace optimization.

Qualifications

• 4+ years of experience in performance marketing, preferably in B2B SaaS or a related field.
• Experience managing paid campaigns across Google Ads, Meta, LinkedIn with conversion tracking.
• Experience with landing-page testing and CRO, including hypotheses and implementation coordination.
• Experience managing B2B software marketplace and review platforms like G2 and Capterra.

Responsibilities

• Own KnowledgeCity's paid advertising and marketplace growth strategy with accountable pipeline and ranking performance.
• Manage paid campaigns across Google Ads, Meta, and LinkedIn with structure, targeting, bidding, and optimization.
• Analyze performance data to reduce wasted spend and improve traffic quality and conversions.
• Manage budgets and bidding decisions based on downstream outcomes and cost efficiency.
• Collaborate with designers to plan ad creative, messaging, and offers, testing for fatigue and response.
• Ensure accurate conversion tracking and reliable attribution from lead to pipeline.
• Own landing-page CRO and test hypotheses with web and design teams.
• Improve KnowledgeCity's marketplace presence and review platform rankings (G2, Capterra).
• Develop and manage review-generation initiatives while ensuring compliance.
• Monitor competitors and track spend, impressions, clicks, conversions, and pipeline contribution.
• Maintain reporting and optimization workflows to continuously improve paid ads and marketplace decisions.

Skills

Performance marketing

B2B SaaS experience

Cross-functional collaboration

Analytical thinking

Conversion rate optimization

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM systems

Analytics tools

Attribution modeling

Job description

The Growth Marketer manages the strategy, execution, optimization, and performance of KnowledgeCity's paid acquisition programs and marketplace presence. The role focuses on improving campaign efficiency, lead quality, marketplace visibility, category rankings, review strength, and conversion into qualified sales opportunities.

The role works closely with the Designer, Web Developer, Marketing Automations Specialist, Revenue Operations, Social & Community Manager, and sales teams. The Growth Marketer owns paid‑media and marketplace decisions while coordinating the creative, technical, attribution, review, and lead‑routing support required to improve performance.

This is a specialized performance‑marketing role, not a generalist marketing position. The primary focus is paid advertising and marketplace growth. Organic SEO, email marketing, organic social, and editorial strategy are owned by other roles.

Responsibilities:

• Own KnowledgeCity's paid advertising and marketplace growth strategy, with accountability for qualified pipeline, channel efficiency, marketplace visibility, and ranking performance.
• Manage paid advertising campaigns across priority platforms such as Google Ads, Meta, and LinkedIn, including campaign structure, targeting, bidding, pacing, conversion health, and ongoing optimization.
• Analyze search terms, audience performance, placements, and campaign data to reduce wasted spend and continuously improve traffic quality and conversion efficiency.
• Manage budgets and bidding decisions based on downstream performance, lead quality, conversion rates, cost efficiency, and qualified sales outcomes.
• Work with the Designer to plan and test paid‑ad creative, messaging, formats, and offers, using performance data to identify fatigue and improve response.
• Ensure paid‑media conversion tracking is accurate and work with Revenue Operations and Marketing Automations to maintain reliable attribution from initial lead through MQL, SQL, and pipeline.
• Own conversion‑rate optimization for landing pages supporting paid advertising and marketplace campaigns, including test hypotheses, performance analysis, and recommendations for implementation.
• Own and continuously improve KnowledgeCity's presence across priority software marketplaces and review platforms such as G2 and Capterra.
• Improve marketplace rankings and category visibility through profile optimization, review growth, competitive analysis, listing quality, product positioning, and platform‑specific ranking opportunities.
• Develop and manage review‑generation initiatives in coordination with customer‑facing and community teams, while maintaining review quality and platform compliance.
• Manage paid marketplace programs, sponsored placements, pay‑per‑lead opportunities, lead screening, disputes, and other marketplace acquisition programs based on lead quality and business value.
• Monitor competitors across paid advertising and marketplace channels to identify changes in positioning, creative, category presence, reviews, offers, and acquisition tactics.
• Track and analyze performance across spend, impressions, clicks, conversion rates, lead quality, marketplace visibility, rankings, reviews, leads, MQLs, SQLs, cost efficiency, and pipeline contribution.
• Maintain clear reporting, testing, and optimization workflows so paid advertising and marketplace decisions are based on measurable performance and continuously improved over time.

Required Experience and Skills:

• 4+ years of experience in performance marketing, growth marketing, paid acquisition, or a related field, preferably in B2B SaaS or another considered‑purchase environment.
• Strong experience managing paid campaigns across Google Ads and other relevant platforms such as Meta and LinkedIn, including targeting, bidding, budget allocation, conversion tracking, and optimization.
• Strong ability to evaluate paid‑media performance using downstream outcomes such as lead quality, MQLs, SQLs, pipeline, conversion rates, and cost efficiency rather than clicks or lead volume alone.
• Experience with landing‑page testing and conversion‑rate optimization, including developing hypotheses, interpreting results, and coordinating implementation with web and design teams.
• Experience managing B2B software marketplace and review‑platform programs such as G2 and Capterra, including profile optimization, rankings, category visibility, review growth, paid placements, and lead‑generation programs.
• Strong analytical and commercial judgment, with the ability to identify wasted spend, compare channel economics, and make informed budget and optimization decisions.
• Experience working with CRM, analytics, and attribution data to connect paid and marketplace activity to qualified pipeline and revenue outcomes.
• Strong cross‑functional communication and execution skills, with the ability to work effectively with design, web development, marketing automation, Revenue Operations, community, sales, and leadership.
• Highly organized, proactive, and performance‑oriented, with the ability to manage multiple campaigns and marketplace initiatives while communicating clear results, priorities, blockers, and next actions.