Digital Marketing Manager

Pavago

Pakistan

Remote

PKR 22,161,000 - 33,241,000

Full time

10 days ago

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Job summary

Pavago is hiring a Content Marketing Manager to lead the content strategy for a fast-growing fintech client. This remote role focuses on building brand authority, educating audiences, and driving inbound opportunities across multiple channels.

You’ll own content creation, SEO, newsletters, podcasts, and digital PR, collaborating with leadership. If you’re passionate about storytelling, AI-enabled marketing, and scalable growth, this is a strong fit for you.

Qualifications

3–5 years in content marketing, brand marketing or digital marketing.
Strong portfolio showing content-driven growth.
Experience managing organic social media strategies.
Strong copywriting and storytelling skills.
Proficiency with GA4 and Google Search Console.
Experience with AI-powered content and video tools.

Responsibilities

Develop and execute a comprehensive content marketing strategy.
Build brand authority through thought leadership and storytelling.
Own 30-day content calendar and cross-channel execution.
Lead SEO and organic growth initiatives.
Oversee podcasts, webinars, newsletters, and community growth.
Analyze data and report to leadership.

Skills

Content Marketing

Brand Marketing

Digital Marketing

Portfolio

Organic Social

Copywriting

AI content tools

GA4

Google Search Console

Tools

GA4

Google Search Console

AI content tools

Job description

Content Marketing Manager – Remote

Content Marketing | SEO | Brand Growth | Fintech | Organic Marketing

Position Type: Full-Time, Remote
Location: Pakistan
Working Hours: U.S. Business Hours

About the Role

At Pavago, we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy, strengthen brand authority, and drive organic growth for a fast-growing fintech business.

This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates, builds trust, grows audiences, and generates inbound opportunities across multiple digital channels.

Working closely with leadership, you’ll position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services through strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR.

If you’re equally passionate about strategy and execution, enjoy building brands through content, and thrive in fast-paced startup environments, this role is a strong fit.

What You’ll Own

Content Strategy & Brand Growth

Develop and execute a comprehensive content marketing strategy aligned with business objectives.
Build brand authority through:

Thought leadership
Educational content
Storytelling

Maintain a rolling 30-day content calendar.
Identify content opportunities around:

Fintech
Cross-border payments
Diaspora communities
Industry trends

Continuously optimize strategy based on audience engagement, SEO performance, and analytics.

Content Creation & Organic Marketing

Create high-quality:

Long-form articles
LinkedIn content
Newsletters
Case studies
Founder thought leadership

Produce AI-assisted short-form video content using modern creative tools.
Manage and grow the company’s presence across:

LinkedIn
X (Twitter)
Instagram
YouTube
Diaspora-focused communities

Ensure consistent messaging, tone, and brand voice across every channel.

SEO & Organic Growth

Conduct keyword research and content planning.
Optimize website and content for:

On-page SEO
Search visibility
Organic traffic

Improve search rankings through content-led SEO initiatives.
Monitor performance using:

Google Analytics (GA4)
Google Search Console

Refresh and optimize evergreen content for long-term growth.

Podcast, Webinar & Community Growth

Launch and manage podcast and webinar initiatives.
Coordinate:

Guest outreach
Speaker opportunities
Event promotion

Build engagement within fintech and diaspora communities.
Support audience nurturing and long-term community growth.
Drive participation across owned media channels.

Digital PR & Brand Amplification

Execute digital PR campaigns and media outreach.
Build relationships with:

Industry publications
Partners
Influencers

Coordinate guest appearances and collaboration opportunities.
Support founder branding and thought leadership initiatives.
Increase visibility across fintech and startup ecosystems.

Analytics & Performance Reporting

Monitor and report on:

Organic growth
SEO performance
Engagement metrics
Audience growth
Campaign performance

Analyze audience behavior and content effectiveness.
Present actionable recommendations to leadership.
Continuously optimize content based on performance data.

Requirements

Must-Have Qualifications

3–5 years of experience in:

Content Marketing
Brand Marketing
Digital Marketing

Strong portfolio demonstrating content-driven growth.
Experience managing organic social media strategies.
Strong copywriting and storytelling skills.
Hands-on experience using AI-powered content and video tools.
Proficiency with:

Google Analytics (GA4)
Google Search Console

Strong understanding of:

SEO fundamentals
Keyword research
On-page optimization

Excellent written English communication skills.

Nice to Have

Experience within:

Fintech
SaaS
Cross-border payments
Financial services

Experience launching:

Podcasts
Webinars
Founder-led media initiatives

Newsletter growth experience.
Digital PR or media outreach experience.
Understanding of diaspora-focused audiences.
Community-led marketing experience.

What Makes You a Strong Fit

Exceptional storyteller with strong copywriting skills.
Strategic thinker who understands content’s impact on business growth.
Highly creative and execution-focused.
Data-driven and analytical.
Organized with excellent project management skills.
Comfortable working independently.
Curious, proactive, and continuously learning.
Passionate about fintech, community building, and brand development.

What a Typical Day Looks Like

Plan and manage the content calendar.
Write LinkedIn posts, newsletters, blogs, and thought leadership content.
Produce AI-assisted multimedia content.
Monitor SEO rankings and engagement metrics.
Coordinate podcast or webinar production.
Collaborate with leadership on messaging and campaigns.
Analyze performance data and refine strategy.
Explore new content opportunities and growth initiatives.

In short: You own the company’s content engine—turning storytelling, SEO, and audience engagement into measurable brand authority, organic growth, and inbound business opportunities.

Key Metrics for Success (KPIs)