Performance Marketing Specialist

Clustox; Lahore; On-site; PKR 1,562,000 - 2,232,000; Full time

Job summary

Clustox is hiring a Performance Marketing Specialist to own paid acquisition for our software development services and our SaaS products.

We want a hands-on professional who builds campaigns from market research to tracking, tests, and optimization, focusing on qualified leads and revenue, not just impressions. You will manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, ensure robust conversion tracking, and report on funnel performance with cross‑functional teams.

Qualifications

• 3–5 years hands-on paid campaign management experience in B2B tech/SaaS
• Strong practical expertise in Google Ads and Meta Ads
• Working experience with LinkedIn Ads and another paid platform
• Confident with GA4, GTM, conversion tracking, pixel & API measurement
• Experience managing meaningful ad budgets with accountability for outcomes
• Solid understanding of lead/demand generation, attribution & funnels
• Strong analytical and reporting skills, ability to build funnel views
• Ability to write clear ad copy for a technical B2B audience
• Ability to work independently from research to reporting
• Explain performance clearly to technical and non-technical stakeholders

Responsibilities

• Plan, build, launch, and manage paid campaigns across multiple platforms
• Research market, keywords, audiences; turn into media plans and budgets
• Run campaigns end to end across Google, Meta, LinkedIn, etc.
• Own audience building, keyword selection, bidding, and pacing
• Write ad copy; brief designers and content writers on creative needs
• Maintain conversion tracking across GA4, GTM, and ad platforms
• Track funnel from click to lead to opportunity to customer
• Continuously optimize campaigns and run A/B tests
• Analyze landing pages to improve conversion rates
• Deliver weekly/monthly performance reports with actionable insights
• Collaborate with sales/product to refine lead quality criteria

Skills

Paid campaign management

Google Ads

Meta Ads

LinkedIn Ads

GA4 tracking

Campaign analytics

B2B marketing

Budget management

A/B testing

Ad copy writing

Tools

GA4

Google Tag Manager

UTM tagging

CRM (HubSpot)

Job description

Clustox is hiring a Performance Marketing Specialistto join our Marketing team and own paid acquisition for our software development services and our SaaS products.

We're looking for someone genuinely hands-on — someone who can research a market, build the campaigns, fix the tracking, run the tests, and explain what the numbers mean. This is not a role that briefs an agency and reviews their reports. Success here is measured in qualified leads, opportunities, and revenue, not impressions, traffic, or engagement.

Key Responsibilities:

• Plan, build, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, and YouTube.
• Conduct market, competitor, audience, and keyword research to identify campaign opportunities, and turn it into media plans, forecasts, and budget allocations.
• Run Google Search, Display, Performance Max, Demand Gen, Remarketing, and YouTube campaigns end to end.
• Run Meta lead generation, conversion, retargeting, and lookalike campaigns.
• Own audience building, keyword selection, bidding strategy, ad scheduling, placement control, and budget pacing.
• Write ad copy and brief designers and content writers on creative requirements.
• Set up and maintain conversion tracking across GA4, Google Tag Manager, Google Ads, Meta Pixel and Conversions API, LinkedIn Insight Tag, and UTM tagging — and resolve tracking discrepancies when numbers don't reconcile.
• Track performance through the CRM from click to lead to opportunity to customer, and report where the funnel leaks.
• Continuously optimize campaigns, audiences, keywords, bids, budgets, placements, and creatives, and run structured A/B tests on ads, landing pages, forms, and offers.
• Reduce irrelevant traffic, low-quality leads, wasted spend, and spam or fraudulent conversions.
• Analyze landing-page performance and drive conversion-rate improvements with design and web development.
• Monitor accounts daily and deliver weekly and monthly reports on CPL, CPA, CAC, ROAS, CTR, conversion rate, lead quality, and pipeline contribution — with findings and recommended actions, not exported screenshots.
• Work with sales and product team to agree lead quality criteria and feed their feedback back into targeting, messaging, and bidding.

Required Skills & Experience:

• 3–5 years of hands-on paid campaign management experience, preferably for B2B technology, software services, SaaS, or international markets.
• Strong practical expertise in Google Ads and Meta Ads.
• Working experience with LinkedIn Ads and at least one other paid platform.
• Confident with GA4, Google Tag Manager, conversion tracking, pixel and API-based measurement, and UTM discipline.
• Experience managing meaningful advertising budgets with accountability for efficiency and outcomes.
• Solid understanding of lead generation, demand generation, remarketing, attribution, and conversion funnels.
• Strong analytical and reporting skills, including the ability to build funnel views and separate a real trend from normal variance.
• Ability to write clear, specific ad copy for a technical B2B audience.
• Ability to work independently and own the role from research through to reporting.
• Ability to explain performance clearly to both technical and non-technical stakeholders.

Preferred Qualifications:

• Google Ads, Google Analytics, or Meta Blueprint certifications — practical results are valued more highly than certificates.
• Experience advertising into North America, the UK, Europe, Australia, or the Middle East.
• Previous experience in a software company, technology consultancy, SaaS company, or B2B performance marketing agency.
• Familiarity with HubSpot or a comparable CRM, including lead-source attribution and offline conversion imports.
• Experience with server-side tagging, LinkedIn account-based marketing, or developer and API-led products.
• Working knowledge of SEO and conversion-rate optimization.

Important Application Requirement:

• Candidates must submit campaign performance evidence with their application. Preference will be given to submissions demonstrating:
• Campaigns owned end to end, with objective, budget, and result
• B2B, SaaS, or technology campaigns
• A conversion tracking or attribution problem diagnosed and fixed
• Documented A/B testing or optimization outcomes

Campaign evidence will be reviewed before candidates are shortlisted for interviews.