Performance Marketing Specialist

Plutus21 Capital, L.L.C.; Karachi Division; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

Plutus21 Capital, L.L.C. seeks a Performance Marketing Specialist to drive data-driven growth through paid campaigns and SEO initiatives.

You will optimize campaigns on Meta, Google Ads, and other channels while crafting AI-assisted creatives for lookalike and retargeting efforts. You will perform onsite and offsite SEO, work with developers on WordPress CMS, and use SEMrush, GA4, and Google Ads to track metrics and deliver actionable stakeholder reports.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or related field.
• 2+ years in performance or growth marketing roles.
• Expertise managing Meta and Google Ads campaigns.
• Solid understanding of SEO principles, including technical SEO and content optimization.
• Proficiency with SEMrush, GA4, Google Ads, and WordPress.
• Strong analytical skills and ability to translate data into insights.
• Excellent communication and organizational skills.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, and other digital channels.
• Analyze CPC, CTR, ROI to ensure alignment with goals.
• Develop AI-assisted creatives for lookalike and retargeting campaigns.
• Conduct onsite and offsite SEO, including keyword research and SEO audits.
• Collaborate with developers to implement technical SEO on WordPress.
• Optimize website content following SEO best practices and audits.
• Use SEMrush, GA4, and Google Ads to track performance and insights.
• Create detailed reports on campaign performance and SEO efforts for stakeholders.
• Maintain access to platforms like Google Tags and shared drives; ensure credentials are secure.

Skills

Performance marketing

Growth marketing

Meta advertising

Google Ads

SEO principles

GA4

SEMrush

WordPress

Education

Bachelor's degree in Marketing

Tools

SEMrush

GA4

Google Ads

WordPress

Job description

Job Summary

Plutus21 is looking for a highly motivated Performance Marketing Specialist to join the team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
• Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
• Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.
• Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
• Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
• Optimize website content following the latest SEO best practices and audit recommendations.
• Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
• Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
• Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
• Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.
• Maintain and manage access to platforms like Google Tags and shared drives.
• Ensure credentials are securely stored and accessible to authorized personnel.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
• Expertise in managing ad campaigns on Meta and Google Ads platforms.
• Solid understanding of SEO principles, including technical SEO and content optimization.
• Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and organizational skills to manage multiple projects effectively.
• A proactive, self-starter approach to tackling challenges and meeting deadlines.