Digital Marketing Specialist

FabTechSol; Sialkot; On-site; PKR 800,000 - 1,600,000; Full time

Job summary

FabTechSol is seeking a Digital Marketing Specialist who can connect strategy with execution. You will help communicate the value of our software services, generate qualified conversations, and build a consistent presence across the channels that matter to our clients.

Plan and deliver digital campaigns across search, social, email and content; manage paid ads on Google Ads, Meta, and LinkedIn; build content calendars; track performance and translate data into practical actions; collaborate with

Qualifications

• 2+ years of hands-on digital marketing experience in tech, agency, or B2B environments.
• Working knowledge of SEO, Google Analytics, Google Ads, Meta Business Suite, and email marketing tools.
• A sharp eye for copy, landing-page messaging, and campaign credibility.
• Comfort reading performance data: CTR, conversion rate, CPL, engagement, and organic growth.
• Strong written English, organisational skills, and ownership from brief to report.

Responsibilities

• Plan and execute digital marketing campaigns across search, social, email, and content channels.
• Manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn.
• Build content calendars that turn our expertise, project work, and client outcomes into useful stories.
• Track campaign performance, report clear insights, and turn data into the next practical action.
• Work closely with design, development, and sales teams to keep messaging consistent from first click to qualified lead.

Skills

Digital marketing

Campaign planning

Performance analytics

Written English

Organizational skills

Tools

Google Analytics

Google Ads

Meta Business Suite

Email marketing tools

SEO

Job description

Help translate ambitious software work into campaigns people notice, understand, and act on.

The opportunity

Make the work visible.

FabTechSol is looking for a Digital Marketing Specialist who can connect strategy with execution. You will help us communicate the value of our software services, generate qualified conversations, and build a consistent presence across the channels that matter to our clients.

What you’ll do

• Plan and execute digital marketing campaigns across search, social media, email, and content channels.
• Manage and optimize paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn.
• Build content calendars that turn our expertise, project work, and client outcomes into useful stories.
• Track campaign performance, report clear insights, and turn data into the next practical action.
• Work closely with design, development, and sales teams to keep messaging consistent from first click to qualified lead.

What you bring

• 2+ years of hands-on digital marketing experience, preferably in a technology, agency, or B2B environment.
• Working knowledge of SEO, Google Analytics, Google Ads, Meta Business Suite, and email marketing tools.
• A sharp eye for copy, landing-page messaging, and the details that make a campaign credible.
• Comfort reading performance data: CTR, conversion rate, CPL, engagement, and organic growth.
• Strong written English, sound organisation, and the confidence to own work from brief to report.