Performance Marketing Specialist

Troxis; Lahore; On-site; PKR 2,400,000 - 3,000,000; Full time

Job summary

Troxis is a fast-growing software development company delivering innovative digital products for global clients. We are looking for a data-driven Performance Marketing Specialist who can own paid acquisition strategies, optimize funnels, and generate high-quality leads with measurable ROI.

The role focuses on planning, executing, and scaling paid campaigns across Google, Meta, LinkedIn, Microsoft, YouTube and TikTok, with emphasis on CRO, analytics, and ROAS to fuel revenue growth.

Qualifications

• Bachelor's degree or equivalent in marketing, business, CS or related field.
• 3–4 years of proven performance/digital marketing experience.
• Experience in software/tech or SaaS industries preferred.
• Strong analytical mindset and ability to manage high-budget campaigns.

Responsibilities

• Develop and execute end-to-end performance marketing strategies.
• Plan, launch, monitor, and optimize paid campaigns across Google, Meta, LinkedIn, Microsoft, YouTube, TikTok.
• Manage budgets to maximize ROI/ROAS and drive lead generation.
• Conduct audience research, segmentation, and remarketing.
• Collaborate with cross-functional teams to improve funnel performance.
• Implement tracking with GTM, GA4, Meta Pixel, and CAPI.
• Deliver actionable reports with insights and recommendations.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Advertising

YouTube Advertising

TikTok Ads

GA4

GTM

Meta Pixel

CAPI

Looker Studio

GSC

Education

Bachelor's degree in marketing

Business

Computer Science

Tools

HubSpot

SEMrush

CRM Platforms

Job description

Job Title: Performance Marketing Specialist

Job Type: Full-Time

Location: On -site

Experience Required: 3–6 Years

About Troxis

Troxis is a fast - growing software development company delivering innovative digital products and technology solutions for global clients. We are passionate about building scalable software, driving digital transformation, and creating measurable business i mpact. We are looking for a data - driven, growth -focused Performance Marketing Specialist who can own paid acquisition strategies, optimize marketing funnels, and generate high - quality leads with measurable ROI.

Position Overview

We are seeking a highly analytical and results - oriented Performance Marketing Specialist to plan, execute, optimize, and scale paid digital marketing campaigns across multiple channels. The ideal candidate possesses deep expertise in paid media, conversion optimization, analytics, attribution, and lead generation within the software and techn ology industry.

This role requires someone who combines strategic thinking with hands - on campaign execution to drive customer acquisition, maximize return on ad spend (ROAS), improve conversion rates, and support revenue growth.

Key Responsibilities

• Develop and execute end -to- end performance marketing strategies aligned with business growth objectives.
• Plan, launch, monitor, and optimize paid advertising campaigns across:
• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Microsoft Ads
• TikTok Ads (preferred)
• Manage campaign budgets efficiently while maximizing ROI and ROAS.
• Drive qualified lead generation for software development services and technology solutions.
• Perform advanced audience research, segmentation, targeting, and remarketing.
• Optimize customer acquisition cost (CAC), cost per lead (CPL), and customer lifetime value (LTV).
• Conduct A/B testing for landing pages, ad creatives, CTAs, audiences, and campaign structures.
• Implement and optimize conversion tracking using:
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Meta Pixel
• Conversion APIs
• Monitor campaign performance using dashboards and marketing analytics tools.
• Analyse marketing funnels and identify opportunities to improve conversion rates.
• Collaborate with the design, content, SEO, sales, and development teams to improve campaign performance.
• Build scalable paid acquisition strategies for B2B and SaaS -focused campaigns.
• Generate actionable reports with clear insights and recommendations.
• Stay updated with the latest digital advertising trends, platform updates, AI - powered marketing tools, and automation technologies.

Required Qualifications

• Bachelor's degree in marketing , Business, Computer Science, or a related field.
• 3–4 years of proven experience in Performance Marketing or Digital Marketing.
• Strong experience working in a Software House, IT Services, SaaS, or Technology company.
• Demonstrated success in managing high - budget paid advertising campaigns.
• Strong analytical mindset with excellent problem -solving skills.
• Ability to work independently while managing multiple campaigns simultaneously
• Excellent communication and presentation skills.

Technical Skills

Paid Advertising Platforms

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Microsoft Advertising
• YouTube Advertising
• TikTok Ads

Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion API (CAPI)
• Looker Studio
• Google Search Console

Marketing Expertise

• Performance Marketing
• Paid Media Buying
• PPC Campaign Management
• SEM
• Display Advertising
• Lead Generation
• Funnel Optimization
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Audience Segmentation
• Keyword Research
• Landing Page Optimization
• Marketing Analytics
• Campaign Budget Management
• ROI Optimization
• ROAS Optimization
• Preferred Tools
• HubSpot
• SEMrush
• CRM Platforms
• AI Marketing Tools (ChatGPT, Gemini, Claude, etc.

What We're Looking For

• Data - driven decision maker
• Growth mindset
• Strategic thinker
• Performance -focused marketer
• Strong analytical skills
• Creative problem solver
• Detail - oriented professional
• Excellent collaboration skills
• Passion for continuous learning
• Ability to thrive in a fast - paced software development environment

Why Join Troxis?

• Work with innovative global software projects.
• Opportunity to lead high -impact marketing initiatives.
• Collaborative and growth - oriented culture.
• Professional development and learning opportunities.
• Career advancement in a rapidly growing technology company.