Performance Marketing Lead: Scale Meta, TikTok & Snapchat Ads

Infinity Media; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Infinity Media seeks a Performance Marketing Executive to own paid media on Meta, TikTok, and Snapchat—from launch and creative testing through to scaling what works. You’ll be measured on CPA, ROAS, and conversions. If you love scaling campaigns and letting the numbers prove it, this role is for you.

Based in Gulberg III, Lahore, the role is full-time and on-site with a fixed schedule. You’ll manage budgets, track performance, and stay ahead of platform changes to drive profitable growth.

Qualifications

• Hands-on TikTok Ads and Snapchat Ads experience.
• Proven campaigns with measurable results.
• Skilled in creative testing and scaling.
• Knowledge of pixel setup and attribution.
• Strong data-driven mindset and communication.

Responsibilities

• Plan, launch, and optimize Meta ads to meet goals.
• Build and manage TikTok and Snapchat campaigns.
• Monitor and optimize KPIs like CPA, ROAS, CTR.
• Execute A/B tests for creatives, copy, audiences.
• Scale top campaigns while maintaining efficiency.
• Set up tracking, attribution, and reporting.
• Manage budgets across platforms.
• Stay updated on platform changes and trends.

Skills

TikTok Ads

Snapchat Ads

Campaign ownership

Pixel setup

Conversion tracking

Attribution models

Data analysis

Communication

Tools

Google Analytics

Meta Business Suite

Attribution platforms

Job description

Infinity Media seeks a Performance Marketing Executive to own paid media on Meta, TikTok, and Snapchat—from launch and creative testing through to scaling what works. You’ll be measured on CPA, ROAS, and conversions. If you love scaling campaigns and letting the numbers prove it, this role is for you.

Based in Gulberg III, Lahore, the role is full-time and on-site with a fixed schedule. You’ll manage budgets, track performance, and stay ahead of platform changes to drive profitable growth.