Performance Marketing Manager: Meta & Google Growth Lead

HR Business Solutions; Pakistan; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

HR Business Solutions in Pakistan is seeking a Performance Marketing Manager to own acquisition strategy and lead generation performance across Meta and Google. You will drive market research, creative direction, and hands-on campaign optimization to improve landing pages and funnels, reporting results tied to commercial outcomes.

You will coordinate with suppliers and the implementation specialist to diagnose and resolve performance issues.

Qualifications

• Must have experience marketing high-value services (real estate/investment) with ~€100,000+ campaigns.
• Hands-on experience with Meta Ads and Google Ads is required.
• Ability to lead market research and creative coordination.

Responsibilities

• Own acquisition strategy and qualified lead performance on Meta and Google.
• Lead market research, creative direction and coordination.
• Execute campaigns hands-on and optimize landing pages for conversions.
• Report results aligned to commercial outcomes.
• Coordinate with the implementation specialist and suppliers.
• Diagnose and resolve performance issues independently.

Skills

Acquisition strategy

Campaign optimization

Analytics

Tools

Meta Ads

Google Ads

Job description

HR Business Solutions in Pakistan is seeking a Performance Marketing Manager to own acquisition strategy and lead generation performance across Meta and Google. You will drive market research, creative direction, and hands-on campaign optimization to improve landing pages and funnels, reporting results tied to commercial outcomes.

You will coordinate with suppliers and the implementation specialist to diagnose and resolve performance issues.