Performance Marketing Specialist - Growth & Optimization

DigitalD.tech; Lahore; On-site; PKR 800,000 - 1,600,000; Full time

Benefits offered by this job

Competitive compensation package

On-site, collaborative office env.

Hands-on mentorship from leadership

Products used by people worldwide

Collaborative team with room to grow

Modern tooling

Job summary

DigitalD.tech seeks a talented Performance Marketing Specialist to join our Lahore team and optimize paid campaigns across Google, Meta, and app install networks. You will report to the Marketing Manager and help turn ad spend into measurable, profitable growth across our product lines.

This on-site, full-time role offers hands-on mentorship from experienced marketing leadership and opportunities to work on products used by people worldwide. Collaborative team with room to grow awaits.

Qualifications

• 1–3 years of experience in performance marketing
• Experience managing paid campaigns on Google and Meta
• Strong ability to analyze CAC, LTV, ROAS
• Ability to work with design on landing pages and app store listings

Responsibilities

• Execute and monitor paid campaigns across Google, Meta, and app install networks.
• Track CAC, LTV, ROAS and prepare regular performance reports.
• Support A/B tests on creatives, landing pages, and targeting.
• Coordinate with product and design on landing pages and app store listings.
• Assist with budget tracking and channel reporting.
• Monitor SEO, SEM, and organic growth alongside paid efforts.

Skills

Paid acquisition

Campaign optimization

Performance reporting

A/B testing

Cross-functional collaboration

Tools

Google Ads

Meta Ads

App install networks

Job description

DigitalD.tech seeks a talented Performance Marketing Specialist to join our Lahore team and optimize paid campaigns across Google, Meta, and app install networks. You will report to the Marketing Manager and help turn ad spend into measurable, profitable growth across our product lines.

This on-site, full-time role offers hands-on mentorship from experienced marketing leadership and opportunities to work on products used by people worldwide. Collaborative team with room to grow awaits.