Performance Marketing & Growth Specialist

ActivatUs; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

ActivatUs is seeking a Performance Marketing & Growth Specialist in Lahore to own paid media across client campaigns and to build the paid-media systems that power them. This hands-on role requires deep technical command of Google Ads and Meta Ads and a passion for end-to-end performance measurement.

You will run Google Ads, Meta Ads, and LinkedIn Ads end-to-end, manage budgets, optimize campaigns, and collaborate with creatives to hit conversion goals.

Qualifications

• Hands-on expertise in Google Ads and Meta Ads, including tracking behind campaigns.
• Experience with LinkedIn Ads setup and optimization.
• Strong conversion tracking and attribution knowledge (GTM, Pixel, Conversions API, GA4).
• Strong keyword research and search-term mining skills.
• 3+ years in performance marketing with meaningful ad spend.
• Data-driven operator who reports CAC, ROAS, CPL clearly.
• Strong CRO and funnel-optimization instincts.

Responsibilities

• Own Google Ads, Meta Ads, and LinkedIn Ads end-to-end across client campaigns, campaign architecture, audience targeting, creative testing, bid strategy, and budget pacing tied to each campaign's moment.
• Keyword research and analysis for search campaigns, mapping search intent to campaign and ad-group structure, match-type strategy, negative-keyword hygiene, and ongoing search-term mining and optimization.
• Stand up our paid-media systems, conversion tracking, tag management (GTM), Meta Pixel + Conversions API, Google Ads conversion setup, and clean attribution so every dollar is measured.
• Build and own reporting, CAC, ROAS, CPL, ROAS by campaign and channel and turn the data into optimization decisions.
• Run conversion-rate optimization across landing pages and funnels.
• Manage Google Ad Grant search campaigns for eligible nonprofit clients.
• Manage budgets efficiently, scope spend to audience size and channel, with a bias toward measurable return.
• Partner with the campaign and creative teams so paid amplification, outreach, and content all point at the same moment and the same conversion goal.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Tracking & Attribution

Data-driven

CRO

Budget Management

Campaign Optimization

Tools

GTM

GA4

Meta Pixel

Conversions API

Google Ads Tracking

Job description

ActivatUs is an AI-native growth partner for nonprofits and associations. We run

intelligence-driven campaigns around our customers' key moments; finding the right

people, understanding how they communicate, and reaching them at the right time. Paid

media is how we amplify that work and turn it into measurable results.

The Role

We're hiring a Performance Marketing & Growth Specialist to run paid media across our

client campaigns and to build the paid-media systems that power them. This is a

hands-on, individual-contributor role for someone with deep technical command of

Google Ads and Meta Ads who wants to own performance end to end: from tracking

setup to campaign architecture to the numbers that prove it worked.

You'll run paid amplification for a portfolio of client campaigns.

What You'll Do

• Own Google Ads, Meta Ads, and LinkedIn Ads end to end across client campaigns, campaign architecture, audience targeting, creative testing, bid strategy, and budget pacing tied to each campaign's moment.


• Keyword research and analysis for search campaigns, mapping search intent to campaign and ad-group structure, match-type strategy, negative-keyword hygiene, and ongoing search-term mining and optimization.


• Stand up our paid-media systems, conversion tracking, tag management (GTM), Meta Pixel + Conversions API, Google Ads conversion setup, and clean attribution so every dollar is measured.


• Build and own reporting, CAC, ROAS, CPL, ROAS by campaign and channel and turn the data into optimization decisions.


• Run conversion-rate optimization across landing pages and funnels.


• Manage Google Ad Grant search campaigns for eligible nonprofit clients.


• Manage budgets efficiently, scope spend to audience size and channel, with a bias toward measurable return.


• Partner with the campaign and creative teams so paid amplification, outreach, and content all point at the same moment and the same conversion goal.

What You Bring (Must-Have)

• Deep, hands-on technical expertise in Google Ads and Meta Ads, not just running campaigns, but building the tracking, conversion, and audience infrastructure behind them.


• Hands-on experience running LinkedIn Ads, audience targeting, campaign setup, and optimization.


• Strong command of conversion tracking and attribution: GTM, Meta Pixel +


• Conversions API, Google Ads conversion tracking, GA4.


• Strong keyword research and analysis, search intent, match types, negative keywords, and search-term mining.


• 3+ years in performance marketing / paid media, with a track record managing meaningful ad spend.


• A data-driven, test-and-learn operator who owns the numbers (CAC, ROAS, CPL) and reports them clearly.


• Strong CRO and funnel-optimization instincts.

Nice to Have

• TikTok Ads


• B2B lead generation and eCommerce growth.


• Outbound / cold-email tooling and email deliverability.

Details

Type: Full-time

Location: Lahore, Pakistan

Compensation: Competitive, commensurate with experience