Social Media & Performance Marketing Specialist

Bajco Technologies, LLC; Islamabad; Vor Ort; PKR 1.674.000 - 2.344.000; Vollzeit

Zusammenfassung

Bajco Technologies, LLC is seeking a Social Media & Performance Marketing Specialist to manage hybrid roles in Islamabad and coordinate with the US team. The role covers organic social, paid campaigns, content calendar, and local adaptations.

You will optimize campaigns across markets, monitor budgets, and report performance. Strong English writing and familiarity with brand guidelines are essential. This role is based in Islamabad with US-hours overlap.

Qualifikationen

• Three to six years running business social accounts and paid campaigns.
• Hands-on in Meta Ads Manager and Google Ads.
• Measurement competence with GA4 or equivalent and UTM discipline.
• Native-level written US English for captions and replies.

Aufgaben

• Manage organic social channels for multiple markets, including posts and replies.
• Plan and execute paid campaigns across social and search platforms.
• Own content calendar across all markets in scope.

Kenntnisse

Social media management

Paid campaigns

Meta Ads Manager

Google Ads

GA4 analytics

US English writing

AI tooling

Brand guidelines

Project tracking

Email/SMS marketing

Tools

Meta Ads Manager

Google Ads

GA4

UTM tracking

Jobbeschreibung

Social Media & Performance Marketing Specialist

Location: Hybrid — Islamabad preferred, with US-hours overlap
Job Type: Full-time, permanent
Experience: Mid to senior
Reports to: Head of Growth

Job Description:

You run the social channels and the paid campaigns for every market in scope — publishing, community, budgets, and the reporting that shows what ran. Campaign ideas and captions come from our US team; you adapt them market by market, put them out, and manage the spend behind them.

What you’ll own

• The organic social channels for each market — accounts, scheduled posting, community responses, YouTube and Google Business Profiles, including posts, categories, hours, offers and review replies.
• The content calendar: what publishes where and when, across every market in scope, planned rather than posted ad hoc.
• Paid campaign execution across paid social and search — build, structure, audiences and placements, budgets and pacing, scheduling and day‑to‑day management.
• Performance reporting: pulling the numbers, keeping the reporting view current, and saying plainly what ran, what it cost, and what you changed as a result.
• Structured testing — creative, audience and placement variants set up so the result is readable rather than guessed at.
• Adapting the campaign ideas and captions that come from the US team into market-, store- and offer-level variants, without drifting off brand.
• The copy that sits on top of that: caption and ad variants, SMS and email sends, Google Business Profile posts, and the small localised lines nobody else is going to write.
• AI tooling in the production loop — the prompts and templates that let one person cover many markets, and the judgement about where the output is good enough to publish.
• Preparing work for the franchisor approval queue in the format the brand liaison needs, and turning around revisions when it comes back marked up.
  • Keeping the request and approval queue current, so anyone can see what is in flight and what is waiting on a decision.

What you’ll need

• Three to six years running business social accounts and paid campaigns, hands‑on in the platforms rather than briefing someone else to be.
• Meta Ads Manager and Google Ads to a working standard: building and structuring a campaign, managing a budget through the month, and reading what came back.
• Measurement competence — GA4 or equivalent, platform reporting, UTM discipline, and a reporting sheet you built and maintained yourself.
• Hands‑on management of business social accounts and Google Business Profile listings across multiple locations, including the mechanics, not only the content.
• Native‑standard written US English — captions, ad copy and community replies are all public.
• Daily working use of AI tooling for text, image or video — and a clear view of which tools, what for, and where you stopped trusting the output.
• Comfort working inside a brand guide you did not write, and inside a brand‑approval process.
• Email and SMS platform experience: building a send, segmenting a list, scheduling, and reading the result.
• Comfort running work through a project or request tracker, and keeping it accurate.

Nice to have

• Restaurant, food service, retail or other multi‑location marketing.
• Franchise experience, and any exposure to franchisor brand‑approval processes.
• Local SEO or listings management across many locations.
• Community management or social listening at volume, across several accounts at once.
• Loyalty or CRM campaign experience.
• Basic comfort in a page builder or CMS, so landing‑page copy goes in without a developer.