Performance Marketer - my digital people

Taraki; Lahore; On-site; PKR 2,009,000 - 3,125,000; Full time

Job summary

my digital people in Lahore is seeking a Performance Marketer to lead Meta Ads campaigns across Facebook and Instagram, focusing on UK and US markets. This mid-level role requires hands-on management, optimization, and strong analytics to drive revenue through sales/conversion campaigns.

You will implement Pixel and Conversions API, test audiences and creative variants, monitor ROAS, CPA, CTR, and CAC, and collaborate with creative teams to align with Meta's AI-driven delivery and Andromeda

Qualifications

• 4 years hands-on Meta Ads experience (mid-level)
• Strong experience with UK/US advertising campaigns
• Solid understanding of Meta Pixel, Conversions API and events
• Practical understanding of Meta's Andromeda/AI-driven ad delivery

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram
• Manage campaigns targeting UK and US audiences
• Develop and optimize Sales/Conversion campaigns focused on revenue, CPA, and ROAS
• Conduct audience, creative, placement, and campaign-level testing
• Monitor key metrics: ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue
• Develop scaling strategies while maintaining profitability
• Analyze campaigns and identify optimization opportunities
• Collaborate with creative teams on ad concepts, hooks, and variations
• Ensure accurate implementation of Meta Pixel, CAPI, and conversion events
• Troubleshoot tracking discrepancies between Meta and website/backend data
• Monitor attribution and funnel performance from click to purchase
• Prepare regular performance reports with actionable recommendations
• Stay updated with Meta Ads platform changes and AI developments

Skills

Meta Ads

UK/US Campaigns

Pixel & CAPI

Andromeda AI

Campaign Optimization

Tools

Facebook Ads Manager

Conversions API

Job description

Our client my digital people is hiring a Performance Marketer in Lahore.

• Job Description:We are looking for a results-driven Meta Ads Specialist with strong hands-on experience managing Facebook and Instagram advertising campaigns, particularly for UK and US markets.The ideal candidate should have solid experience with Sales campaigns, conversion tracking, campaign optimization, creative testing, and Meta's AI-driven advertising ecosystem, including Andromeda. Experience with AI-powered advertising tools and automation will be considered a strong advantage.Key ResponsibilitiesPlan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage campaigns specifically targeting UK and US audiences.
• Develop and optimize Sales/Conversion campaigns focused on revenue, purchases, CPA, and ROAS.
• Conduct audience, creative, placement, and campaign-level testing.
• Monitor and optimize key performance metrics including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
• Develop strategies for campaign scaling while maintaining profitability.
• Analyze campaign performance and identify opportunities for improvement.
• Work closely with creative teams to develop effective ad concepts, hooks, angles, UGC, and creative variations.
• Implement strategies aligned with Meta's evolving AI-driven delivery and Andromeda ecosystem.
• Ensure accurate implementation and monitoring of Meta Pixel, Conversions API (CAPI), and conversion events.
• Troubleshoot conversion tracking and discrepancies between Meta Ads and website/backend data.
• Monitor attribution and funnel performance from ad click through to purchase.
• Prepare regular campaign performance reports and actionable recommendations.
• Stay updated with Meta Ads platform changes, AI developments, new campaign features, and industry best practices.
• Requirements4 years of hands-on experience in Meta Ads, preferably at mid-level.
• Strong practical experience with UK and US advertising campaigns.
• Strong understanding of Meta Pixel, Conversions API, Events Manager, and conversion tracking.
• Practical understanding of Meta's Andromeda/AI-driven ad delivery approach.
• Experience with e-commerce and/or lead-generation campaigns is preferred.
• Strong understanding of campaign optimization, scaling, creative testing, and funnel analysis.
• Ability to analyze data and make decisions based on performance metrics.
• Experience working with advertising budgets and performance targets.
• Strong communication and reporting skills.
• Ability to independently manage campaigns and take ownership of results.