Performance Marketing Specialist

Consultwise Tech; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Consultwise Tech in Lahore seeks an agile and highly motivated Performance Marketer to lead paid acquisition across Google Ads, Meta Ads, and LinkedIn. You will own strategy, execution, and optimization, working independently to drive measurable results.

You’ll analyze performance data, run A/B tests, and continuously improve ROAS while staying ahead of industry trends. A fast learner with 0–3 years of experience and a strong analytical mindset will thrive in this role.

Qualifications

• Bachelor's or Master's degree in Marketing or a related field.
• 0–3 years of experience managing paid digital marketing campaigns.
• Proven ability to work autonomously and manage projects from start to finish.
• Highly analytical, with a track record of achieving and exceeding performance goals.

Responsibilities

• Independently develop and execute paid marketing campaigns across platforms like Google Ads, Meta Ads Manager, and LinkedIn.
• Manage and optimize campaign budgets to ensure maximum return on ad spend (ROAS).
• Conduct A/B testing and other experiments to improve conversion rates continuously and campaign effectiveness.
• Analyze campaign data and provide detailed performance reports to the Marketing Manager.
• Stay up-to-date with industry trends and algorithm changes to ensure our strategy remains cutting-edge.

Skills

Campaign management

A/B testing

audience segmentation

budget management

strong analytical abilities

Education

Bachelor's or Master's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics GA4

Google Tag Manager

Job description

Role Summary:

We need an agile and super-motivated Performance Marketer who can work independently to lead our paid acquisition efforts. Reporting to the Marketing Manager, you'll be the architect of our digital campaigns, responsible for strategy, execution, and optimization across all paid channels. You should be a fast learner with a passion for driving measurable results and a track record of high performance.

Key Responsibilities:

• Independently develop and execute paid marketing campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.

• Manage and optimize campaign budgets to ensure maximum return on ad spend (ROAS).

• Conduct A/B testing and other experiments to improve conversion rates continuously and campaign effectiveness.

• Analyze campaign data and provide detailed performance reports to the Marketing Manager.

• Stay up-to-date with industry trends and algorithm changes to ensure our strategy remains cutting-edge.

Requirements

Required Software & Skills:

• Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

• Analytics: Google Analytics (GA4), Google Tag Manager (GTM).

• Skills: Campaign management, A/B testing, audience segmentation, budget management, and strong analytical abilities.

Eligibility:

• Bachelor's or Master's degree from a renowned institution in Marketing or a related field.

• 0-3 years of experience managing paid digital marketing campaigns.

• Proven ability to work autonomously and manage projects from start to finish.

• Highly analytical, with a demonstrated track record of achieving and exceeding performance goals.