Performance Marketer (Evening Shift)

Digital Auxilius; Karachi Division; Presencial; PKR 1.200.000 - 2.100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Market-competitive salary

In-house lunch provided

Project bonuses and portfolio-enhanced

Performance-based incentives

Fuel allowance

Medical insurance for family

EOBI coverage

5-day work week

Descripción de la vacante

Digital Auxilius seeks a Performance Marketer in Karachi to manage and optimize paid campaigns across Meta, Google, LinkedIn, and X Ads. You will drive ROI/ROAS, reduce CAC, and generate qualified leads through data-driven decision making.

Responsibilities include tracking, pixel setup, A/B testing, retargeting, and reporting. Proficiency with analytics tools and marketing platforms is essential for success in this role.

Formación

• 3–5 years of hands-on performance marketing experience
• Strong expertise in Meta Ads Manager and Google Ads
• Experience with LinkedIn Ads and X (Twitter) Ads
• Proven ability to scale campaigns and improve ROAS
• Experience with conversion tracking, pixel implementation, and attribution models
• Experience with data visualization and performance reporting dashboards

Responsabilidades

• Plan, execute, manage, and optimize paid campaigns across Meta Ads Manager, Google Ads, LinkedIn Ads, and X (Twitter) Ads
• Develop performance marketing strategies to maximize ROI and ROAS, reduce CAC, and generate qualified leads
• Monitor and analyze KPIs including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate
• Conduct A/B testing on creatives, copy, audiences, bidding strategies, and landing pages
• Manage advertising budgets, audience targeting, and bid strategies for cost efficiency
• Implement and monitor conversion tracking pixels and event tracking
• Develop and execute retargeting campaigns to improve conversions
• Build and maintain performance dashboards using Looker Studio, Power BI, and Excel
• Prepare weekly, monthly, and quarterly performance reports for management
• Support marketing automation via HubSpot, Mailchimp, and Brevo

Conocimientos

Performance marketing

Paid advertising

Data-driven

Campaign optimization

A/B testing

Analytics

Educación

Bachelor's degree in Marketing/Business Administration

Herramientas

Meta Ads Manager

Google Ads

LinkedIn Ads

X (Twitter) Ads

Google Data Studio / Looker Studio

Power BI

Excel

HubSpot

Mailchimp

Brevo

Descripción del empleo

Position Title: Performance Marketer

Location: Onsite - Karachi

Job Type: Full-Time

Work Schedule: Monday to Friday (40 hours/week)

About the Role

Digital Auxilius is seeking a Performance Marketer with 3-5 years of hands-on experience in managing, optimizing, and scaling paid advertising campaigns. The ideal candidate will have strong expertise in Meta Ads Manager (Facebook Ads) and Google Ads, along with experience in LinkedIn Ads and X (Twitter) Ads. This role requires a data-driven professional who can maximize Return on Ad Spend (ROAS), improve ROI, reduce Customer Acquisition Cost (CAC), and generate measurable business results. Candidates with practical experience in conversion tracking, pixel implementation, campaign optimization, retargeting, attribution modeling, and performance reporting dashboards will be highly preferred.

Key Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads Manager (Facebook Ads), Google Ads, LinkedIn Ads, and X (Twitter) Ads
• Develop performance marketing strategies to maximize ROI and ROAS, reduce CAC, and increase qualified lead generation
• Monitor and analyze campaign KPIs, including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate
• Conduct A/B testing on ad creatives, copy, audiences, bidding strategies, and landing pages to improve campaign performance
• Manage advertising budgets, budget allocation, audience targeting, and bid strategies to ensure cost efficiency and profitability
• Implement and monitor conversion tracking, tracking pixels, and event tracking to accurately measure campaign performance
• Develop and execute retargeting and remarketing campaigns to re-engage audiences and improve conversion rates
• Apply conversion rate optimization (CRO) techniques to improve landing-page performance and marketing funnel efficiency
• Use Google Analytics and other analytics tools to evaluate campaign performance, user behavior, attribution, and conversion data
• Build and maintain performance reporting dashboards using Google Data Studio (Looker Studio), Power BI, and Excel
• Prepare detailed weekly, monthly, and quarterly performance reports, presenting actionable insights and recommendations to management and stakeholders
• Support marketing automation, email marketing, lead nurturing, and retention initiatives using platforms such as HubSpot, Mailchimp, and Brevo
• Collaborate with content and design teams to develop compelling ad creatives aligned with campaign objectives and brand messaging
• Monitor industry trends, competitor activities, and advertising platform updates to identify new growth opportunities
• Identify opportunities to scale successful campaigns while maintaining or improving ROAS, ROI, and customer acquisition efficiency

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3-5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or PPC campaign management
• Strong practical expertise in Meta Ads Manager (Facebook Ads) and Google Ads, including campaign setup, optimization, budget management, and performance analysis
• Experience managing paid advertising campaigns across multiple platforms, including LinkedIn Ads and X (Twitter) Ads
• Proven track record of scaling advertising campaigns and delivering measurable improvements in ROAS, ROI, lead generation, or conversion rates
• Strong understanding of campaign performance metrics, including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate
• Practical knowledge of conversion tracking, pixel implementation, event tracking, and attribution models
• Experience with retargeting, audience segmentation, A/B testing, bid strategies, and budget allocation
• Proficiency in Google Analytics and performance reporting tools, with experience using Google Data Studio (Looker Studio), Power BI, or Excel
• Strong analytical and problem-solving skills, with the ability to interpret performance data and translate insights into actionable strategies
• Self-starter with strong project management, communication, and coordination skills
• Ability to independently manage campaigns, prioritize tasks, and make data-driven optimization decisions

Bonus Skills

• Experience with marketing automation and email marketing platforms such as HubSpot, Mailchimp, and Brevo
• Knowledge of SEO/SEM fundamentals to complement paid advertising strategies
• Familiarity with conversion rate optimization (CRO), advanced attribution modeling, and multi-channel campaign measurement
• Experience with influencer marketing, affiliate marketing, and growth marketing strategies
• Ability to develop automated reporting dashboards and streamline marketing analytics workflows

Perks & Benefits

• Market-competitive salary
• In-house lunch provided
• Project bonuses and portfolio-enhancing opportunities
• Performance-based incentives and Employee of the Month bonus
• Fuel allowance
• Comprehensive medical insurance for self, spouse, and children
• Employee Old-Age Benefits Institution (EOBI) coverage
• 5-day work week