Performance Marketing Resource – Meta Ads & Google Ads

Softpers Interactive; Kamahan; On-site; PKR 781,000 - 1,004,000; Full time

Benefits offered by this job

Growth opportunities

International exposure

Collaborative culture

Career development

Job summary

Softpers (Pvt.) Ltd. is seeking a results-driven Performance Marketing Resource to plan, execute, and optimize paid campaigns on Meta Ads and Google Ads for international clients.

The role requires 2–3 years in performance marketing within a software/IT environment, hands-on ad platform experience, strong analytical skills, and the ability to report campaign performance with clear insights. Join a growth-oriented team in Lahore offering collaboration, development opportunities, and exposure to

Qualifications

• 2–3 years of relevant experience in performance marketing.
• Experience in a Software Development/IT company is mandatory.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.
• Experience with Google Analytics, Tag Manager, and pixels will be a plus.
• Strong analytical skills and ability to work with performance data.
• Good communication and reporting skills.

Responsibilities

• Plan and manage paid campaigns on Meta Ads and Google Ads.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
• Optimize campaigns based on performance data and business objectives.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and test ad copies, creatives, and landing page suggestions.
• Track leads and campaign results through proper reporting.
• Coordinate with the design/content team for ad creatives and campaign requirements.
• Share weekly/monthly performance reports with insights and recommendations.

Skills

Meta Ads

Google Ads

Lead generation

Campaign optimization

Analytics

Google Analytics

Google Tag Manager

Reporting

Tools

GA4

Job description

Performance Marketing Resource – Meta Ads & Google Ads

• Full-time
• Compensation: PKR 70,000 - PKR 90,000 - monthly

Softpers (Pvt.) Ltd. is a Lahore-based software development agency specializing in AI-driven applications, custom software, and automation services. We serve international clients across FinTech, HealthTech, EdTech, Real Estate, and other industries. We’re looking for a motivated HR Executive to join our growing team and take ownership of people operations and daily administrative functions.

We are looking for a skilled Performance Marketing Resource with hands-on experience in Meta Ads and Google Ads to join our team. The ideal candidate should be able to plan, execute, monitor, and optimize paid marketing campaigns to generate quality leads and improve campaign performance.

Key Responsibilities

• Plan and manage paid campaigns on Meta Ads and Google Ads.
• Monitor campaign performance, budgets, conversions, CPC, CPL, CTR, and ROAS.
• Optimize campaigns based on performance data and business objectives.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and test ad copies, creatives, and landing page suggestions.
• Track leads and campaign results through proper reporting.
• Coordinate with the design/content team for ad creatives and campaign requirements.
• Share weekly/monthly performance reports with insights and recommendations.

• 2–3 years of relevant experience in performance marketing.
  Experience working in a Software Development/IT company is mandatory.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion tracking, and campaign optimization.
• Experience with Google Analytics, Tag Manager, and pixels will be a plus.
• Strong analytical skills and ability to work with performance data.
• Good communication and reporting skills.

What We Offer

• Growth-oriented environment with real ownership of HR operations
• Exposure to international clients and modern tech workflows
• Collaborative, supportive team culture
• Opportunities for professional development and career advancement