Performance Marketing Executive

Berg Media Digital; Karachi Division; On-site; PKR 240,000 - 420,000; Full time

Job summary

Berg Media Digital in Karachi is seeking a results-driven Performance Marketing Executive to plan, execute and optimise paid digital advertising campaigns across Meta Ads and Google Ads, with a strong focus on lead generation and customer acquisition.

You will monitor performance metrics, run A/B tests, analyse data, and collaborate with designers and content teams to improve ROAS and conversions for multiple client accounts.

Qualifications

• 1+ years of experience in performance marketing, paid advertising, or digital marketing.
• Proven ability to plan, execute and optimise campaigns across Meta and Google Ads.
• Strong understanding of lead generation, customer acquisition and ROAS metrics.
• Experience with audience targeting, retargeting and campaign optimisation.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across platforms (Meta Ads, Google Ads).
• Develop audience targeting, retargeting, and acquisition strategies.
• Build lead generation and conversion-focused campaigns and monitor CPC, CPA, ROAS, CTR.
• Conduct A/B testing on creatives, audiences, and landing pages; identify underperforming campaigns and optimise.
• Collaborate with designers and content teams to produce high-performing ad creatives and copy.
• Analyse landing pages and funnels; implement tracking pixels and conversion events.
• Prepare regular campaign performance reports with actionable insights; research competitors and new opportunities.

Skills

Performance marketing

Analytics

Campaign management

A/B testing

Lead generation

Client management

Tools

Meta Ads Manager

Google Ads

Google Analytics

Job description

Berg Media Digital is looking for a results-driven Performance Marketing Executive to join our team in Karachi.

You will be responsible for planning, executing, monitoring, and optimising paid digital advertising campaigns across platforms such as Meta Ads and Google Ads, with a strong focus on lead generation, customer acquisition, conversions, and return on advertising spend.

The ideal candidate should be comfortable working with campaign data, testing different strategies, and continuously improving performance to achieve measurable business results for our clients.

Job Description

Berg Media Digital is looking for a results-driven Performance Marketing Executive to join our team in Karachi.

You will be responsible for planning, executing, monitoring, and optimising paid digital advertising campaigns across platforms such as Meta Ads and Google Ads, with a strong focus on lead generation, customer acquisition, conversions, and return on advertising spend.

The ideal candidate should be comfortable working with campaign data, testing different strategies, and continuously improving performance to achieve measurable business results for our clients.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns.
• Assist with and manage Google Ads campaigns, including Search and other relevant campaign types.
• Develop audience targeting, retargeting, and customer acquisition strategies.
• Build and optimise lead generation and conversion-focused campaigns.
• Monitor campaign budgets, CPC, CPL, CPA, CTR, conversion rates, ROAS, and other performance metrics.
• Conduct A/B testing across creatives, audiences, ad copy, landing pages, and campaign strategies.
• Identify underperforming campaigns and implement optimisation strategies.
• Collaborate with designers and content teams to develop high-performing ad creatives and copy.
• Analyse landing page and conversion funnel performance.
• Implement and verify campaign tracking, pixels, and conversion events where required.
• Prepare regular campaign performance reports with actionable insights.
• Research competitors, audiences, markets, and new paid acquisition opportunities.
• Stay updated with changes and best practices across advertising platforms.

Requirements

• 1+ years of experience in performance marketing, paid advertising, or digital marketing preferred.
• Practical experience with Meta Ads Manager.
• Familiarity with Google Ads is preferred.
• Good understanding of lead generation and customer acquisition campaigns.
• Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and other advertising metrics.
• Experience with audience targeting, retargeting, and campaign optimisation.
• Basic understanding of Meta Pixel, conversion tracking, and Google Analytics.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and make performance-based decisions.
• Good communication and reporting skills.
• Ability to manage multiple campaigns and client accounts simultaneously.
• Experience with international campaigns is an advantage.