Performance Marketer

Enorness; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical Insurance

Competitive Salary

Provident Fund

Yearly Bonus

Annual Incentives

Job summary

Enorness in Karachi is seeking a data-driven Performance Marketing Specialist to lead paid media campaigns, optimise ROAS, and reduce CAC across Meta, Google Ads, TikTok and LinkedIn. You will analyse funnels, manage budgets, run A/B tests, build dashboards, and report ROI with cross‑functional teams including creative, content, sales and product.

The role requires 3–5 years of hands-on performance marketing experience, strong analytics, and proficiency with GA, Looker Studio, Excel, and Google

Qualifications

• 3–5 years hands-on experience in performance marketing and paid media.
• Strong understanding of attribution models, LTV/CAC, cohort analysis, CRO, and paid acquisition.
• Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
• Strong analytics and reporting using GA, Looker Studio, Excel, and Sheets.

Responsibilities

• Plan, launch, manage, and optimise paid campaigns across Meta, Google Ads, TikTok, and LinkedIn.
• Analyse the customer journey from impressions to conversion and optimise funnel points.
• Manage performance marketing budgets, monitor spend, and adjust allocations.
• Plan and conduct A/B tests across creatives, landing pages, audiences, and bids.
• Develop dashboards and reports showing ROI, CAC, and ROAS.
• Track CAC, LTV, ROAS, conversion rates, and channel performance for improvements.
• Collaborate with creative, content, sales and product teams to boost performance.

Skills

Performance marketing

Paid media

Attribution modelling

LTV/CAC

Campaign analysis

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Campaign Manager

Analytics tools

Tools

Google Analytics

Looker Studio

Excel

Google Sheets

Job description

Job Description

Position Summary We are looking for a data-driven Performance Marketing Specialist with hands-on experience in paid digital marketing and campaign optimisation. The role focuses on improving acquisition efficiency, managing ad spend, analysing conversion funnels, and achieving defined ROI, ROAS, and CAC targets across paid digital channels.

Key Responsibilities

Campaign Execution & Optimisation: Plan, launch, manage, and optimise paid campaigns across channels such as Meta, Google Ads, TikTok, and LinkedIn, with a focus on ROI and ROAS.

Funnel Analysis: Analyse the customer journey from impressions through to conversion, identify performance gaps, and optimise conversion points using Google Analytics, Mixpanel, or similar platforms.

Budget Management: Manage performance marketing budgets, monitor spend and returns, and adjust budget allocation based on campaign performance and marginal returns.

Testing & Experimentation: Plan and conduct A/B tests across ad creatives, landing pages, audience segments, and bidding strategies.

Reporting & Attribution: Develop and maintain performance dashboards and reports that provide clear insights into campaign performance, acquisition costs, conversions, and ROI.

Performance Monitoring: Track key metrics including CAC, LTV, ROAS, conversion rates, and channel performance, and identify opportunities for improvement.

Cross-functional Collaboration: Work with creative, content, sales, and product teams to improve campaign performance and conversion outcomes.

What we Offer

• Medical Insurance
• Competitive Salary
• Provident Fund
• Yearly Bonus
• Annual Incentives

Work Location

In person

Job Specification

Must-Haves

• 3–5 years of hands-on experience in performance marketing and paid media, preferably managing mid-to-large-scale budgets.
• Strong understanding of attribution models, LTV/CAC, cohort analysis, conversion rate optimisation, and paid acquisition.
• Proficiency in major advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.
• Strong working knowledge of analytics and reporting tools such as Google Analytics, Looker Studio, Excel, and Google Sheets.
• Experience with campaign testing, audience segmentation, budget optimisation, and performance reporting.
• Strong analytical and problem-solving skills with the ability to turn campaign data into actionable recommendations.

Job Rewards and Benefits

Leaves,Medical,Provident Fund