Performance Marketing Specialist

Brickstech; Lahore; On-site; PKR 1,674,000 - 2,567,000; Full time

Job summary

Brickstech in Lahore is seeking a performance marketing specialist to develop and optimize campaigns across social, search and display channels. You will analyze data, manage budgets, and collaborate with teams to align initiatives with business goals while staying ahead of industry trends.

The role requires 3–5 years of experience, a strong grasp of PPC, social and display advertising, and proficiency with analytics tools. On-site, full-time position with growth opportunities.

Qualifications

• 3–5 years of experience in performance marketing or a similar role.
• Proven track record of managing successful marketing campaigns with measurable results.
• In-depth knowledge of performance marketing channels, including PPC, social media, and display advertising.
• Strong analytical skills and experience with data-driven marketing tools and platforms.
• Familiarity with analytics software such as Google Analytics and ad managers.

Responsibilities

• Develop and execute performance marketing strategies across multiple channels.
• Optimize campaigns to meet ROI, CPA, and conversion targets.
• Analyze data to provide insights for optimization and planning.
• Collaborate with cross-functional teams to align marketing with business goals.
• Manage budgets to maximize campaign performance.
• Monitor industry trends and competitive landscape for growth opportunities.
• Prepare detailed reports on campaign performance for stakeholders.

Skills

Analytical thinking

Communication skills

Time management

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Certification in Google AdWords

Certification in Facebook Blueprint

Proficiency in Microsoft Excel

Tools

Google Analytics

Facebook Ads Manager

Microsoft Excel

Job description

Job Description

Responsibilities

• Develop and execute performance marketing strategies across multiple channels, including social media, search engines, and display advertising.
• Optimize campaigns to meet and exceed performance metrics such as ROI, CPA, and conversion rates.
• Analyze data to provide insights and recommendations for campaign optimization and future planning.
• Collaborate with cross-functional teams to align marketing activities with overall business goals.
• Manage budgets effectively to maximize the performance of marketing campaigns.
• Continuously monitor industry trends and competitive landscape to identify new opportunities for growth.
• Prepare detailed reports on campaign performance and share insights with stakeholders.

Requirements

• 3–5 years of experience in performance marketing or a similar role.
• Proven track record of managing successful marketing campaigns with measurable results.
• In-depth knowledge of performance marketing channels, including PPC, social media, and display advertising.
• Strong analytical skills and experience with data-driven marketing tools and platforms.
• Familiarity with various analytics software and platforms such as Google Analytics, Facebook Ads Manager, or similar.
• Excellent communication and collaboration skills to work effectively with team members and stakeholders.
• Ability to work on-site, full-time, and adapt to a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Certification in Google AdWords and/or Facebook Blueprint is a plus.
• Proficiency in Microsoft Office Suite, especially Excel, for data analysis and reporting.
• Creative problem solver with a proactive approach to identifying and addressing challenges.
• Strong time management skills and ability to prioritize tasks effectively.