Paid Campaign Specialist – Software Services (B2B)

Purelogics Llc; Lahore; On-site; PKR 500,000 - 800,000; Full time

Benefits offered by this job

Annual Paid Leaves

Leave Encashment

Paid Certifications

Health, Life Insurance

Provident Fund

Car & Bike Finance Program

Monthly Achievements

Public Holiday & Weekend Compensation

Job summary

PureLogics is seeking a Paid Campaign Specialist to lead paid media efforts for software services in a fast-paced, results-driven environment. You will work with sales and marketing teams to drive qualified leads and optimize campaign performance across platforms.

The role requires 1–3 years of hands-on experience, strong analytical skills, and a proven track record of delivering measurable results through strategic campaigns.

Qualifications

• 1–3 years of hands-on paid advertising experience (B2B preferred).
• Proven track record of generating results with strategic campaigns.
• Strong understanding of funnels, conversions, and lead quality.

Responsibilities

• Plan, execute, and optimize paid campaigns across LinkedIn Ads, Google Ads, and Reddit Ads.
• Implement tested strategies that deliver measurable results (leads, conversions, CPL).
• Research and define target audiences and ICPs for software services.
• Create and test ad copy, creatives, and messaging aligned with service offerings.
• Set up and manage conversion tracking using GA4, pixels, and tags.
• Monitor daily performance and optimize campaigns based on data.
• Run A/B tests on ads, audiences, and landing pages.
• Collaborate with sales teams to improve lead quality and outcomes.
• Prepare weekly performance reports with insights and action items.

Skills

Years of experience

Proven track record

LinkedIn Ads

Google Ads

Reddit Ads

Funnel & conversions

On-site collaboration

Tools

LinkedIn Ads

Google Ads

Reddit Ads

GA4

Job description

We are looking for a Paid Campaign Specialist with 1–3 years of hands-on experience running paid campaigns for software services or B2B offerings. This role is ideal for someone who understands performance marketing fundamentals, has tested real strategies, and has a proven track record of generating results. You will work closely with sales and marketing teams to drive qualified leads and optimize campaign performance.

Responsibilities:

• Plan, execute, and optimize paid campaigns across LinkedIn Ads, Google Ads, and Reddit Ads
• Implement tested strategies that deliver measurable results (leads, conversions, CPL)
• Research and define target audiences and ICPs for software services
• Create and test ad copy, creatives, and messaging aligned with service offerings
• Set up and manage conversion tracking using GA4, pixels, and tags
• Monitor daily performance and optimize campaigns based on data
• Run A/B tests on ads, audiences, and landing pages
• Collaborate with sales teams to improve lead quality and outcomes
• Prepare weekly performance reports with insights and action items

Required Skills:

• 1–3 years of hands-on experience in paid advertising (B2B preferred)
• Proven track record of generating results using strategic campaign approaches
• Experience with LinkedIn Ads and Google Ads
• Exposure to Reddit Ads is a plus
• Strong understanding of funnels, conversions, and lead quality
• Analytical mindset with optimization skills
• Ability to work on-site and collaborate with cross-functional teams

Nice to have

• Experience in software development, SaaS, or tech services
• Familiarity with CRM tools such as HubSpot
• Basic landing page optimization knowledge
• Experience with retargeting and audience segmentation

Experience:

• Min 1-3 Years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Annual Paid Leaves
• Leave Encashment
• Paid Certifications
• Health, Life Insurance
• Provident Fund
• Child Education Program
• Referral Bonus Program
• Car & Bike Finance Program
• Monthly Achievements
• Public Holiday & Weekend Compensation