Paid Ads Specialist

plumtreegroup; Karachi Division; On-site; PKR 1,339,000 - 2,009,000; Full time

Benefits offered by this job

Health Insurance

Paid leaves

Employee perks

Job summary

plumtreegroup in Karachi is seeking a skilled Paid Ads Expert to own our digital advertising strategy across Google Ads, Meta, LinkedIn, and more. You will plan, launch, and optimize campaigns to maximize ROI and lead generation.

You will analyze performance metrics, conduct keyword research, manage budgets, run A/B tests, and collaborate with creative teams to craft compelling ad copy and visuals. This role demands 3+ years of hands-on experience and a Bachelor’s degree in marketing or related

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Strong analytical skills with Google Analytics and Tag Manager.
• Proven track record of scaling campaigns and achieving ROAS targets.
• Familiarity with remarketing, conversion tracking, and pixel implementation.
• Experience with marketing automation and AI-driven ad optimization tools is a plus.
• Excellent communication and reporting skills.

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other networks.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to refine strategies.
• Monitor CPC, CTR, ROAS, CPA and optimize campaigns to meet KPIs.
• Manage ad budgets and ensure efficient spend across campaigns.
• Create A/B testing strategies for ad creatives, landing pages, and targeting.
• Collaborate with creative teams to design engaging ad copy and visuals.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay updated on trends and best practices in PPC and paid social advertising.

Skills

Paid ads

Google Ads

Meta Ads

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Tag Manager

Job description

Location: Karachi - Shahre Faisal

Experience Required: Minimum 3 Years

Standard Shift: 6:30 PM-3:30 AM

Adjusted Onsite Shift: 6:30 PM-12:00 AM may be available based on company policy andoperational requirements.

About the Role

We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you'll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand's online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
• Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies.
• Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs.
• Manage ad budgets, ensuring efficient spend allocation across campaigns.
• Create A/B testing strategies for ad creatives, landing pages, and audience targeting.
• Collaborate with creative teams to design engaging ad copy and visuals.
• Generate regular performance reports with actionable insights for stakeholders.
• Stay updated on trends, new ad features, and best practices in PPC and paid social advertising.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools.
• Proven track record of scaling campaigns and achieving ROAS targets.
• Familiarity with remarketing, conversion tracking, and pixel implementation.
• Experience with marketing automation and AI-driven ad optimization tools is a plus.
• Excellent communication and reporting skills.

Preferred Skills

• Prior experience working with software houses, SaaS products, or digital agencies.
• Strong understanding of B2B lead generation funnels.
• Experience managing high-budget ad campaigns in competitive markets.
• Knowledge of programmatic advertising and advanced audience segmentation.
• Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus.

What We Offer

• Market competitive compensation package.
• A fun, entrepreneurial start-up environment.
• Mentoring and coaching in an environment that provides support to help you succeed.
• Paid leaves.
• Health Insurance.
• Employee perks.
• A diverse and international team.
• An entrepreneurial environment with room for growth.
• Ongoing professional training and mentorship.
• Career growth opportunities in a global, innovative company.
• A collaborative and results-driven team culture.

NOTE: Salary commensurate with experience.